A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading 2019’s Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages
Tag: PR Campaign
2019’s Creative Campaigns #11 -Durex’s Game Of Thrones Marketing
You may be wondering why there are now condoms splashed all over my blog. But actually, I've a very good reason. Now, I haven't contributed to my 'Creative Campaigns' series in a while. I blame the hustle and bustle life, combined with my incapability to write about anything else once I get one idea set… Continue reading 2019’s Creative Campaigns #11 -Durex’s Game Of Thrones Marketing
The Attenborough Effect – Proving The Value Of PR, One Paper Straw At A Time
We all know that David Attenborough is too precious for this world and should be protected at all costs, but how much value do we place on him as an influential individual? I, for one, cling on to every last word he says. If Attenborough says the environment is in trouble, then it's bloody well… Continue reading The Attenborough Effect – Proving The Value Of PR, One Paper Straw At A Time