I very seldom comment on politics, but this is one I cannot ignore. Last night, the Johnson v Corbyn Leaders Debate aired on ITV. Yet unexpectedly, that's not what conversation on Twitter was necessarily geared towards. Granted, the debate was rather mundane. Nothing particularly controversial happened and, unsurprisingly, Brexit rather dominated the whole discussion. So,… Continue reading Fact Check UK: The Most Distasteful Stunt Of The Election So Far?
2019’s Creative Campaigns #18 – The Fortnite BLACKOUT
"Fortnite has been down for hours as millions of players stare at a black hole" the headline reads, but all I can think is "awesome!". Because while the Fortnite blackout that nobody could have guessed has gamers, parents, and even just casual players, besides themselves. I can't help but think this is one heck of a marketing stunt… Continue reading 2019’s Creative Campaigns #18 – The Fortnite BLACKOUT
2019’s Creative Campaigns #17 – Free Coffees For Absolutely EVERYBODY!
Everyone loves a freebie, gee it doesn't take a genius to know that. But normally, you can only pick up something for free if you offer a brand something in exchange. I.e. you sign up to their mailing list, you download their app, you're a brand new customer, and so on. You get the gist.… Continue reading 2019’s Creative Campaigns #17 – Free Coffees For Absolutely EVERYBODY!
2019’s Creative Campaigns #16 – Chester Zoo Wants You To Play With The Elephants
Anyone who knows me knows how much of a big fan I am of Chester Zoo. "The Secret Life Of The Zoo" is a staple evening-watch of mine, and I just love everything that the brand stands for. Therefore, I'm equally as intrigued and invested in the way in which they market themselves, both online… Continue reading 2019’s Creative Campaigns #16 – Chester Zoo Wants You To Play With The Elephants
Was The ‘Viral Zara Dress’ Even Viral Before It Went… Viral?
I couldn't think of a less-confusing headline, which pretty much sums up this confusing state of affairs. Recently, I've heard a lot of talk about this 'dress that's gone viral'. What dress that's gone viral? Wondering if we'd travelled back to 2015 for the blue/black or gold/white dress debate - I was puzzled. However, upon… Continue reading Was The ‘Viral Zara Dress’ Even Viral Before It Went… Viral?
What’s The Value In PR ‘Virality’?
If you work in media relations, then the thought of a viral PR campaign is ultimately dreamy. Often, if you have a good enough idea, then a media campaign will see what I like to call the 'snowball' effect. That's where you sell your idea in to a number of media publications, then once one… Continue reading What’s The Value In PR ‘Virality’?
What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea
It seems like we spend a lot of time talking about the benefits of not only a solid Influencer outreach campaign, but also the 'virality' it can achieve if all goes well. Certain Influencers have the ability to really make something catch like wildfire (much like Fyre fest, until it metaphorically burned out) and this… Continue reading What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea
2019’s Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages
A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading 2019’s Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages
2019’s Creative Campaigns #13 – IKEA Recreate Our Best-Loved Living Rooms
Because this week is supposed a week of brilliant comms efforts, flourishing in creativity - I have a second creative comms post today. This one involves a 'blast from the past', as IKEA show you how to design your living room in the style of some of your best-loved TV shows. Already equipped with a dedicated landing… Continue reading 2019’s Creative Campaigns #13 – IKEA Recreate Our Best-Loved Living Rooms
2019’s Creative Campaigns #12 – Plenish ‘Milk’ The EU Elections
My 12th spotlight 'creative campaign' of the year may be a controversial one. Because, in all honesty, I didn't originally intend for this blog post to be a creative campaign centred on. Instead, I wanted to discuss current affairs and whether jumping on a contentious political trend was dirty, or clever PR. But, as I… Continue reading 2019’s Creative Campaigns #12 – Plenish ‘Milk’ The EU Elections