Admittedly, it's been a while since I've written a 'creative campaigns' post (mostly for reasons I divulged recently in a tweet thread). I must do better! This doesn't mean though, that I haven't been taking note. I often give the stunts I come across a quote tweet with comments along the lines of 'smashing' 'love… Continue reading Creative Campaigns #19 – Control Harrods’ Christmas Lights
That's [the title] something I could surely imagine the marketing team asking themselves at Google HQ this morning, as they revel in the success of their slightly-late-but-nevertheless-amazing Christmas ad. Which features Macaulay Culkin - or 'Kevin' as we know and love him - in a modern remake of the Christmas Classic, Home Alone. Missing a… Continue reading “OK, Google – did we just pull off the best Christmas campaign yet?”
It's Black Friday, and I'd be lying if I said I'd not succumbed to the temptation of the sales once again this year (thanks GymShark & New Look). But, I'm always going to look at this day with two perspectives. The cynical marketeer in me knows that this is no more than a very well executed ploy, piggybacked off… Continue reading Black Friday – the best marketing ploy of our generation?
Last week, I voiced my opinions on the new John Lewis Christmas ad, and how it was (to me) a bit of a disappointment. Displaying a total lack of pre-campaign sell in (which is their signature move), and focusing more on their iconic casting rather than the actual content of the advertisement - I certainly… Continue reading The @JohnLewis (Twitter) ad – and why it’s ICONIC
Nothing says 'festive' like the John Lewis Christmas ad. It's iconic, has been for years and I kinda' thought it always would be. #MozTheMonster was a big success for them last year, their pre-release marketing was stunning and the ad itself was so triumphant in capturing the attention, the minds... the hearts of the masses.… Continue reading Will John Lewis make it to #1 Christmas ad this year?
Christmas is, well to me, undoubtedly one of the best times of the year. The build up lasts for months - which may seem OTT for a one-day celebration. Nevertheless for the most of us, this holiday is an excuse to spend times with family, spoil and be spoilt and most importantly, enjoy cheat days… Continue reading How to Deal With Post-Christmas Blues
November saw the release of John Lewis' Christmas ad of 2017 and we were introduced to Moz the Monster. The ad has since generated mixed opinions, I personally thought it was nice, a heart-warming addition to JL's festive archives. However I have to agree with the critics that yes, it lacked their traditional Christmas appeal,… Continue reading Are UK companies festive budgets well spent on Xmas ads?