The 'Hinch effect' has struck again. Last year, I wrote about the company Mister Loft Ladder, who saw their Instagram following jump from just 49, to 36.2k followers after one organic endorsement from Mrs Hinch. They had multiple enquiries and probably (though I can't be 100%) sure, made a great deal of revenue thanks to… Continue reading Why Does Mrs Hinch Have Such An Influence?
I couldn't wait to write about this one, because honestly what better an argument for influencer marketing than none other than Mrs. Hinch herself? The cleaning sensation has far surpassed giving you inspiration to tidy your home. She's now a fully-fledged Instagram influencer who has over 2 million devoted followers. Recently, she asked her fans:… Continue reading The Hinch Effect: The Proof That Influencer Marketing Is Still Alive & Kicking