Never has a story better demonstrated the sheer power of social media than that of Petersfield bookshop. A story I've had the pleasure of following right from the beginning, and one that I've really enjoyed watching blossom into what it is today. It started like this. From Tumbleweeds... "...Tumbleweed... Not a single book sold today...… Continue reading From Tumbleweeds To Twitter Fame
Social media isn't an easy thing to nail. Getting your creative content bang on, while also at the same time making sure that nothing you write can be misconstrued is actually really challenging. And that's without mentioning understanding social algorithms and getting posting times exactly right. If you're in charge of a large social account… Continue reading These are the companies that have got social media sussed
I've been meaning to write this post for a while now to get some advice out to my fellow PR students since I almost no longer fall under that category. (Scary!) My education journey is nearing closure and I'm now ready to get myself out there in the world of PR. Yet 3 years ago… Continue reading How to Ace your PR Course
I've been writing from an early age (and by early age I mean writing stories on our computer with the dial up modem when I was about 7 years old) and I've always loved it. So, why am I studying PR and not journalism? Wouldn't that be more my style? Maybe, but when I started uni… Continue reading Getting my Voice Heard
If you're a keen Social Media user, it has undoubtedly not escaped your eye that H&M are in the spotlight recently - not, however for any of the right reasons. It caught Twitter's attention that retail giant may have just made a big marketing slip-up that brushed racism - a prevalent modern day issue even now. The acclaimed… Continue reading The H&M Crisis – a Marketing Mishap or Nothing of Concern?
Christmas is, well to me, undoubtedly one of the best times of the year. The build up lasts for months - which may seem OTT for a one-day celebration. Nevertheless for the most of us, this holiday is an excuse to spend times with family, spoil and be spoilt and most importantly, enjoy cheat days… Continue reading How to Deal With Post-Christmas Blues