You may have heard the news, you may not have. But yesterday, it broke that BBC 3 series Blindboys Undestroys The World had 'spiked' several well known-influencers by asking them to promote a product on their Instagrams that actually contained cyanide - literally yikes! Influencer Fail No.4703403489724987... We know all too well that a lot… Continue reading How Much Influence Should We Allow Influencers To Have?
What are influencers if not influential? The term 'influencer marketing' was coined to describe the art of promoting products through a person of interest on social media. It started with the 'big names' such as Kylie Jenner, Kim Kardashian etc. and has since funnelled down into what are known as 'micro-influencers', who are smaller names… Continue reading Has The Influencer Marketing Bubble Burst?
Is it that time? Yeah, you better believe it is! I LOVE Christmas adverts, and seasonal marketing is perhaps my favourite of all. From the iconic Coca-Cola truck, to the abundance of wonderful ads that bless our TV screens every year - I just adore it all. Festive advertising really is a tough one to nail, yet every… Continue reading My top 5 Christmas ads of 2018
Nothing says 'festive' like the John Lewis Christmas ad. It's iconic, has been for years and I kinda' thought it always would be. #MozTheMonster was a big success for them last year, their pre-release marketing was stunning and the ad itself was so triumphant in capturing the attention, the minds... the hearts of the masses.… Continue reading Will John Lewis make it to #1 Christmas ad this year?
How they didn't see it coming I don't know. As I'm almost 100% sure we all did. Publicly banning a Christmas advertisement that highlighted yes a controversial, but also very topical and very serious issue was never going to do the A.S.A any favours. Not least for their reputation as an official body, but also simply because… Continue reading This is how Iceland’s banned advert will probably be Christmas #1 this year
Ah Snapchat, it hasn't been a good year so far has it? After losing an estimated $1.3billion following an unwelcomed update, and being disowned by Kylie Jenner (one of their biggest advocates) on the back of that, it could have been thought that Snapchat had seen their last dose of crisis' for the year, but… Continue reading Snapchat and their Second Crisis of 2018