Admittedly, it's been a while since I've written a 'creative campaigns' post (mostly for reasons I divulged recently in a tweet thread). I must do better! This doesn't mean though, that I haven't been taking note. I often give the stunts I come across a quote tweet with comments along the lines of 'smashing' 'love… Continue reading Creative Campaigns #19 – Control Harrods’ Christmas Lights
Oops, did somebody say the C-word? Yep, me. It's December so I'm totally allowed now. My latest post is about the best Christmas campaigns 2019 has seen. I wrote it for The Source's blog, so you can read it there if you'd like. Follow this link.
That's [the title] something I could surely imagine the marketing team asking themselves at Google HQ this morning, as they revel in the success of their slightly-late-but-nevertheless-amazing Christmas ad. Which features Macaulay Culkin - or 'Kevin' as we know and love him - in a modern remake of the Christmas Classic, Home Alone. Missing a… Continue reading “OK, Google – did we just pull off the best Christmas campaign yet?”
No matter where you are through the year, a good gift is a great way to connect with your clients, be it journalists, your company partners or the brands you work with. It doesn't have to be a specific holiday - though it is 4 days til' Christmas so now's as good a time as… Continue reading The do’s and don’t of present-ry… How to gift your clients RIGHT this Christmas
Is it that time? Yeah, you better believe it is! I LOVE Christmas adverts, and seasonal marketing is perhaps my favourite of all. From the iconic Coca-Cola truck, to the abundance of wonderful ads that bless our TV screens every year - I just adore it all. Festive advertising really is a tough one to nail, yet every… Continue reading My top 5 Christmas ads of 2018
It's Black Friday, and I'd be lying if I said I'd not succumbed to the temptation of the sales once again this year (thanks GymShark & New Look). But, I'm always going to look at this day with two perspectives. The cynical marketeer in me knows that this is no more than a very well executed ploy, piggybacked off… Continue reading Black Friday – the best marketing ploy of our generation?
Last week, I voiced my opinions on the new John Lewis Christmas ad, and how it was (to me) a bit of a disappointment. Displaying a total lack of pre-campaign sell in (which is their signature move), and focusing more on their iconic casting rather than the actual content of the advertisement - I certainly… Continue reading The @JohnLewis (Twitter) ad – and why it’s ICONIC
Nothing says 'festive' like the John Lewis Christmas ad. It's iconic, has been for years and I kinda' thought it always would be. #MozTheMonster was a big success for them last year, their pre-release marketing was stunning and the ad itself was so triumphant in capturing the attention, the minds... the hearts of the masses.… Continue reading Will John Lewis make it to #1 Christmas ad this year?
We all (and when I say 'we', I largely mean 'me') love it. The Coca-Cola Christmas truck. Because nothing quite says 'it's the festive period!' like a big red truck handing out free canned drinks, right? Well, whether you're a fan or not, it's undeniable that Coca-Cola has enjoyed an entirely successful longstanding Christmas marketing… Continue reading The Coca-Cola truck shouldn’t be banned – and here’s why
Sadly, a store which was once one of the biggest players in the worldwide toy industry, has announced they are going in to administration this week - Toys R Us. The company announced that after failing to find a buyer and meet a £15m tax bill, the store will now enter an 'orderly wind down'… Continue reading What Happens When you can’t Adjust to Changing Times?