Jessica Pardoe – PR & Lifestyle Blogger
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge.
Influencer marketing is very closely tied in with PR. And don't get me wrong, it can be an extremely valuable tool - if it's done right. Unfortunately, however, with the market becoming saturated, and with more and more individuals seeing influencer marketing as a method of making a quick book - the practice is now experiencing its… Continue reading Influence And Ethics – Where Do We Draw The Line?
Because who says the learning ends at university right? Though an initiative set up largely to encourage and teach PR students to "develop communities, create content, and get ahead in comms careers", the Comms School that has been put together by Stephen Waddington and Marcel Klebba seemed too generous to ignore. Plus, I'm a big… Continue reading #CommsSchool Homework – The PR Blogs I Admire
Happy #InternationalWomensDay! One of my favourite days - and no not because I'm a man-hating-feminist - but actually because, quite like International Men's Day, I love that there's a whole day dedicated to celebrating our gender. I mean let's face it, we're pretty great so why wouldn't you? Jokes aside, I have a lot of… Continue reading #InternationalWomensDay – My Top 5 PR Inspirations
Publicity is vital in business success, end of. However, that doesn’t mean that all publicity is good for your company. I've just picked up Rich Leigh's books 'Myths Of PR' and under the title on the book, it's followed underneath with 'all publicity is good publicity and other popular misconceptions' and seeing as Rich is… Continue reading 6 PR Blunders You DON’T Want To Make
Valentine's Day has come under fire in recent years for a number of reasons, and it's simply not as popular as it used to be. Slammed for marketing the idea of love - which should arguably be celebrated all year round - there are many naysayers who'd condemn the day altogether and thus, are Valentine's-Day-centred… Continue reading Valentine’s Day campaigns – Yay or Nay?
You can take the girl out of the Black Country... But, despite having lived away for almost 4 years now in 2 of the UK's most accent-heavy cities outside of Birmingham (hello, Liverpool and Manchester). ...You can't take the Black Country out of the girl. Will I ever shake my accent?...It wasn't until I took… Continue reading Does my accent matter in Public Relations?
It's not often I get personal on here, but today I did want to write about something that means a little more to me. The main reason for me somewhat cloaking my personal life on my blog is because I'm not really a big lover of talking about myself, and I'm particularly not one for… Continue reading From ‘I can’t’ to ‘I can’ in 3 & a half years
If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading Creative Campaigns #10 – ‘Not A Big Mac’
KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading Creative campaigns #9 – KFC’s GRAVY candle
I stumbled across this lovely little initiative and, after doing a bit more digging, I realised I couldn't not talk about it on my blog. Though not necessarily a well-known creative campaign, It's still a really great idea in my opinion - and that'll always warrant a space on this blog. If not for its… Continue reading Creative campaigns #8 – the most romantic site on the web
