A few days ago, I tweeted about Tinder releasing what was quite clearly an April Fool's gag prematurely. The saying goes that if you make a joke after the clock strikes 12, then the joke is on you instead. But how about exerting your efforts days before the first of April? That's bad luck for sure, right?… Continue reading How Much Effort Should You Be Putting Into Your April Fools’ Comms?
This fortnight's #CommsSchool homework is to share your blogging habits with the community. As well addressed by Stephen and Marcel in their Webinar on Tuesday, it's vital to keep on writing, and to populate your blog regularly. Otherwise, what's the point? But, how do you find the time to work a full-time job, go to… Continue reading #CommsSchool Homework – My Writing Habits
It's naivety to think that anything the Kardashians or the Jenners do is accidental. You've heard the saying 'the devil works hard but Kris Jenner works harder' and it's entirely true. The Dash-Jenner PR machine is tireless and is one to be truly admired. I'm not a fan of their lifestyle, but I'm sure in awe of… Continue reading How Far Would You Go For Publicity?
Because who says the learning ends at university right? Though an initiative set up largely to encourage and teach PR students to "develop communities, create content, and get ahead in comms careers", the Comms School that has been put together by Stephen Waddington and Marcel Klebba seemed too generous to ignore. Plus, I'm a big… Continue reading #CommsSchool Homework – The PR Blogs I Admire
Happy #InternationalWomensDay! One of my favourite days - and no not because I'm a man-hating-feminist - but actually because, quite like International Men's Day, I love that there's a whole day dedicated to celebrating our gender. I mean let's face it, we're pretty great so why wouldn't you? Jokes aside, I have a lot of… Continue reading #InternationalWomensDay – My Top 5 PR Inspirations
Valentine's Day has come under fire in recent years for a number of reasons, and it's simply not as popular as it used to be. Slammed for marketing the idea of love - which should arguably be celebrated all year round - there are many naysayers who'd condemn the day altogether and thus, are Valentine's-Day-centred… Continue reading Valentine’s Day campaigns – Yay or Nay?
If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading Creative Campaigns #10 – ‘Not A Big Mac’
I stumbled across this lovely little initiative and, after doing a bit more digging, I realised I couldn't not talk about it on my blog. Though not necessarily a well-known creative campaign, It's still a really great idea in my opinion - and that'll always warrant a space on this blog. If not for its… Continue reading Creative campaigns #8 – the most romantic site on the web
"What an egg teaches us about social media" well there's a heading I never thought I'd write. But, in the wake of the recent world record broken for most Instagram likes by a stock photo egg, here I am. The egg in question, perhaps better known as the @world_record_egg, stole the record for 'most liked… Continue reading What an EGG teaches us about social media
You can now name a cockroach after your ex. Yep, you heard that right. And though it sounds bizarre, I'm pretty sure everyone has a name in mind, right? Well, that's why this campaign - headed up by Hemsley Conservation Centre - is genius. Because it's so simple yet so effective, so relatable yet so… Continue reading Creative campaigns #6 – name a COCKROACH after your ex