If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading 2019’s Creative Campaigns #10 – ‘Not A Big Mac’
I'm a sucker (pardon the pun) for a good PR movement, and the reduction of straws in major restaurant chains is a certain exemplar of one. Bye-bye to plastic straws This year has seen many big names in the industry waving goodbye to plastic straws in a bid to end the 'plastic tide' of waste… Continue reading What Is The PR Domino Effect?