The 'Hinch effect' has struck again. Last year, I wrote about the company Mister Loft Ladder, who saw their Instagram following jump from just 49, to 36.2k followers after one organic endorsement from Mrs Hinch. They had multiple enquiries and probably (though I can't be 100%) sure, made a great deal of revenue thanks to… Continue reading Why Does Mrs Hinch Have Such An Influence?
Because this week is supposed a week of brilliant comms efforts, flourishing in creativity - I have a second creative comms post today. This one involves a 'blast from the past', as IKEA show you how to design your living room in the style of some of your best-loved TV shows. Already equipped with a dedicated landing… Continue reading Creative Campaigns #13 – IKEA Recreate Our Best-Loved Living Rooms
I've been writing from an early age (and by early age I mean writing stories on our computer with the dial up modem when I was about 7 years old) and I've always loved it. So, why am I studying PR and not journalism? Wouldn't that be more my style? Maybe, but when I started uni… Continue reading Getting my Voice Heard
Since moving to Liverpool 2 and a bit years ago, i've fell in love with the city and the people who inhabit it; the only thing that isn't so great is the heartbreaking number of rough sleepers, especially at night. The good news however, is that since living here i've also noticed a fair few… Continue reading How Liverpool helps the Homeless
Spoken as a final year student myself, it is stressful, with graduation right round the corner and deadlines mounting left right and centre, it can seem impossible to upkeep your studies, social life, work and get enough sleep. But fear not, it can be done - all it takes is a little organisation. Here are… Continue reading Staying sane in your Final Year of University
Admittedly, I myself, an only-just post-teen had not heard of Victoria Secret until a few years ago, but since then I admired their growing popularity - especially amongst the younger age groups. However these past few months all I've noticed are criticisms of the brand: where are the 'realistic' models? Where are the products that… Continue reading Victoria Secret in Huge Decline – But Why?