Wowcher £99 mystery holiday PR campaign
Student/PR, Uncategorized

Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages

A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages

Black Friday marketing ploy
Student/PR

Black Friday – the best marketing ploy of our generation?

It's Black Friday, and I'd be lying if I said I'd not succumbed to the temptation of the sales once again this year (thanks GymShark & New Look). But, I'm always going to look at this day with two perspectives. The cynical marketeer in me knows that this is no more than a very well executed ploy, piggybacked off… Continue reading Black Friday – the best marketing ploy of our generation?