Campaign of the year in my eyes so far, I said yesterday. That was until I realised this wasn't actually a campaign by Netflix (though I bet they wish it was) but rather a quirky stunt which was the brainchild of Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo of the Miami Ad School Europe in Hamburg,… Continue reading Creative Campaigns #8 – Netflix* Shows Are Being Spoiled
The whole world is swimming in unchartered waters right now, this pandemic is unlike anything any of us have ever really seen before. Following a nationwide broadcast from Boris Johnson last night, the country is officially in lockdown, meaning many businesses have been forced to shut up shop indefinitely. Amidst a plethora of smaller businesses,… Continue reading Coronavirus: How To Market During A Pandemic
We're currently living through a pandemic. The first one (pretty much) of my time, let alone the first one I've had to deal with when working in PR & marketing. Times are scary, there's absolutely no denying that. There's very little good to come out of this whole debacle (perhaps except from the story I… Continue reading Profiting From A Pandemic – Wheres The Line?
Your favorite fast food outlet is probably offering some pretty great vegan options now. It's 2020 and the pressure on brands to be more 'woke' is mounting, but that isn't the only reason that you've seen a lot more vegan and vegetarian products being added to the menus of most popular fast food outlets over… Continue reading How Greggs Cooked Up A Vegan Revolution
This could amount to being a very, very short blog post. Because in short, if you're planning a 2020 April Fools Day campaign, don't. In fear of sounding like yet-another-PR, these truly are unprecedented times and whilst April Fools Day campaigns may have worked well for your brand in the past, they almost certainly won't… Continue reading JOKES OVER: Should You Cancel Your April Fools Day Campaigns?
I got in from work the other day and saw a brown envelope half pushed through the door. The leaflets and junk mail that I receive every day went straight to the recycling bin (as they always do), but I held on to this one. The envelope had no name on it, no stamp. It… Continue reading What A Brown Envelope Taught Me About Not Blending In
Make no mistake, I still consider myself a young PR person. With a little over 2 years of experience in this industry, I'd by no means call myself a professional. However, as somebody with a brain that will literally not take a break, I've learned so much in my years of working within the Public Relations… Continue reading The PR Bible – Words Of Advice For Young PR Pros
I knew it was only a matter of time before I ended up talking about Mr. Mark Rofe on this blog. What one might deem a PR mastermind, Mark and the rest of the team at Rise At Seven are truly wizards at what they do, and I don't doubt that they're big inspirations to… Continue reading Creative Campaigns #2 – The Sign You’ve Been Waiting For?
Never has a story better demonstrated the sheer power of social media than that of Petersfield bookshop. A story I've had the pleasure of following right from the beginning, and one that I've really enjoyed watching blossom into what it is today. It started like this. From Tumbleweeds... "...Tumbleweed... Not a single book sold today...… Continue reading From Tumbleweeds To Twitter Fame
Sometimes the most successful strategies are exceptionally simple. Proven as much by Durham Police only yesterday, who's quick-of-the-mark tweet led them to some really impressive social engagement, as well as a lot of praise for their efforts (from the marketing industry and beyond). The Dolly Parton Challenge: How To Do It Right A few days… Continue reading How Durham Police Won The Internet