Tesco diverse plaster range campaign - It's about bloody time

Creative Campaigns #6 – About Bloody Time

I shouldn't be here writing this today, but I am. That's because racially diverse plasters should be commonplace by now, but they're not. Plasters are skin-tone coloured so that when they protect our skin, they're not painstakingly obvious. Which is great. Well, that's if you don't account for every other skin tone there is other… Continue reading Creative Campaigns #6 – About Bloody Time