Opinion

Will Lack Of Diversity Be The Death Of Brands?

It is 2020, and I cannot believe that I am writing about yet another brand who've come under fire for not being diverse enough. Very recently on Twitter, I saw a tweet about an award-winning journalist from Glamour who'd been invited to a virtual skincare launch, only to be met with an exclusively, and downright… Continue reading Will Lack Of Diversity Be The Death Of Brands?

LUSH remove social media
Campaigns, Opinion, Student/PR

LUSH Bid Goodbye To Social Media (For Better Or For Worse?)

LUSH are revolutionary in their business model, there's no question about that. Shouting loud and proud about not only shunning animal testing on their own products, but also actively fighting against the entire regime globally too. Their brand is renowned for being vibrant, quirky and original which is why I was so surprised to hear… Continue reading LUSH Bid Goodbye To Social Media (For Better Or For Worse?)

World

What ‘Miss Liverpool’ teaches us about superficiality

Superficiality, is that a word? It sounded right in my head but on paper I had to second guess myself. Anyway, (there is a point to this introduction I promise) upon Googling - just to make sure - I came across the following definition. And it reinforced to me that I've actually chosen the exact word to… Continue reading What ‘Miss Liverpool’ teaches us about superficiality

Banned Iceland Ad - Rang Tan
Student/PR

This is how Iceland’s banned advert will probably be Christmas #1 this year

How they didn't see it coming I don't know. As I'm almost 100% sure we all did. Publicly banning a Christmas advertisement that highlighted yes a controversial, but also very topical and very serious issue was never going to do the A.S.A any favours. Not least for their reputation as an official body, but also simply because… Continue reading This is how Iceland’s banned advert will probably be Christmas #1 this year

Student/PR

Victoria Secret in Huge Decline – But Why?

Admittedly, I myself, an only-just post-teen had not heard of  Victoria Secret until a few years ago, but since then I admired their growing popularity - especially amongst the younger age groups. However these past few months all I've noticed are criticisms of the brand: where are the 'realistic' models? Where are the products that… Continue reading Victoria Secret in Huge Decline – But Why?

Lifestyle, Student/PR

YSL Make a Massive Marketing Slip-Up

They may be one of the most renowned luxury brands around these days, but YSL may have just made a major *pardon* cock-up. More diverse makeup tones are hot off the press recently (finally) with Fenty Beauty setting the standards, And many others following suit... It would seem that YSL have made a slapdash attempt… Continue reading YSL Make a Massive Marketing Slip-Up