These are strange times for marketing, it's impossible to escape the fact that we're currently crippled by a pandemic. As such, many brands are abandoning their campaigns and postponing product launches. But why? It's clear that journalists still have an appetite for news that's not C-word related and let's be honest, we all need a… Continue reading Creative Campaigns #7 – Grenade Launch A Protein Easter Egg
Cadbury's hunting season is, once again, well and truly underway. But this time it's bigger and better. Scrap the searching through the egg basket in your local Tesco, cause' this year you'll be able to find them not only there, but also on billboards, in magazines, on TV and MORE. This campaign has been unfortunate… Continue reading Creative campaigns #5 – Cadbury’s hunting season is ON
You've probably heard of the 'white creme egg' campaign thanks to Cadbury's, who have promised to give away thousands of pounds to those who find an exclusive white version of the Easter-favourite 'creme egg'. But in reality - did they really think it through? Keen shoppers desperate to find one of the white eggs have… Continue reading What Happens When You Don’t Think a Campaign Through?