We all know that David Attenborough is too precious for this world and should be protected at all costs, but how much value do we place on him as an influential individual? I, for one, cling on to every last word he says. If Attenborough says the environment is in trouble, then it's bloody well… Continue reading The Attenborough Effect – Proving The Value Of PR, One Paper Straw At A Time
It's not often I get personal on here, but today I did want to write about something that means a little more to me. The main reason for me somewhat cloaking my personal life on my blog is because I'm not really a big lover of talking about myself, and I'm particularly not one for… Continue reading From ‘I can’t’ to ‘I can’ in 3 & a half years
Talking about something non-PR related for once *a gasp is heard*, I wanted to chat about something that's very much at the heart of all my self-doubts as a blogger. I've written on this domain for little over two years now (though - word to the wise - you won't find any embarrassing and cringe… Continue reading Do I need a Pipdig theme to be a good blogger?
*Warning: there's a bit of a personal post incoming. If you're along for the ride of my PR journey (the highs, the lows and the bare ugly truth of it all) then you're in the right place. If you visit my blog only for my insights into the industry of public relations, and would rather… Continue reading Three steps to happiness – how to cope when you don’t feel ‘good enough’…
Well, as 2018 draws to an end - so does my first year (of many, hopefully) working in Public Relations. Having studied it to death since 2015, this year - shortly after graduating - I landed a full-time Digital PR Executive role at my agency, Tecmark. And what a bloody journey it's been. After starting… Continue reading 2018: my first year in Public Relations
No matter where you are through the year, a good gift is a great way to connect with your clients, be it journalists, your company partners or the brands you work with. It doesn't have to be a specific holiday - though it is 4 days til' Christmas so now's as good a time as… Continue reading The do’s and don’t of present-ry… How to gift your clients RIGHT this Christmas
Is it that time? Yeah, you better believe it is! I LOVE Christmas adverts, and seasonal marketing is perhaps my favourite of all. From the iconic Coca-Cola truck, to the abundance of wonderful ads that bless our TV screens every year - I just adore it all. Festive advertising really is a tough one to nail, yet every… Continue reading My top 5 Christmas ads of 2018
You may remember my post from last year, Women in PR - my top 5 inspirations, in line with #InternationalWomensDay. And, given today is #InternationalMensDay, I thought it only right that we 'hear it for the boys' too. Now during my career, I've come across a lot of influential and downright amazing people in the… Continue reading #InternationalMensDay – my top 5 PR inspirations
Be it a blessing or a curse, when you work in PR, nothing seems so innocent any more. Theresa May does a dance? Intentional. Magazine depicts a plus-sized model on their front cover? A prime example of CSR. The GBBO release a heartfelt tweet on the day of the final? 10000% PUBLIC RELATIONS. Maybe that… Continue reading The Great British Bake Off and their ‘showstopper’ PR
How can you make a change if you're just one person, right? That's what I always used to believe until I came across this quote (back in the good ol' 2013 Tumblr days). Be the change you want to see in the world And ever since then, it really did begin to change my outlook… Continue reading Your voices count. Really, they do!