If you haven't been watching or following Game Of Thrones these past few weeks, then where have you been at? According to CNN, the final episode brought in a series record of 19.3 million viewers. Interestingly enough, 19.3 million of those live viewers were also exposed to some very subtle, 'accidental' advertising. Whether they knew about… Continue reading A Game Of Advertising – How An Accident Led To Billions Of Pounds Of Publicity
You've probably heard on social media or in the news about the notorious slip-up of Manchester-based establishment, Hawksmoor. And if you haven't, basically a couple dining at the restaurant ordered a £260 Bordeaux of 'the same vintage' (alright for some, right?) and instead were given a £4,500, 2001 bottle of Chateau Le Pin Pomerol. As somebody… Continue reading A £4,500 Mistake Worth Making?
You'd think by now that people would be aware that they need to be careful with what they say online. But evidently, that isn't always the case. I've been thinking a lot lately about YouTubers and how many apology videos I see on my timeline day in and day out. In one sense, I do… Continue reading This is how YouTubers can (and do) become their own PR demons