Student/PR

A Game Of Advertising – How An Accident Led To Billions Of Pounds Of Publicity

If you haven't been watching or following Game Of Thrones these past few weeks, then where have you been at? According to CNN, the final episode brought in a series record of 19.3 million viewers. Interestingly enough, 19.3 million of those live viewers were also exposed to some very subtle, 'accidental' advertising. Whether they knew about… Continue reading A Game Of Advertising – How An Accident Led To Billions Of Pounds Of Publicity

Student/PR

How Yik Yak Demonstrated the Importance of Honing in on your USP

If you're a post-teen student like me you may or may not remember the worldwide popular app 'Yik Yak', which when I started uni was insanely popular amongst students for its humor appeal and ability to give like minded students a common ground to converse upon. What interests me about this particular business however its… Continue reading How Yik Yak Demonstrated the Importance of Honing in on your USP