Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
If you haven't been watching or following Game Of Thrones these past few weeks, then where have you been at? According to CNN, the final episode brought in a series record of 19.3 million viewers. Interestingly enough, 19.3 million of those live viewers were also exposed to some very subtle, 'accidental' advertising. Whether they knew about… Continue reading One Misplaced Coffee Cup And Billions Of £’s Of Publicity
You've probably heard on social media or in the news about the notorious slip-up of Manchester-based establishment, Hawksmoor. And if you haven't, basically a couple dining at the restaurant ordered a £260 Bordeaux of 'the same vintage' (alright for some, right?) and instead were given a £4,500, 2001 bottle of Chateau Le Pin Pomerol. As somebody… Continue reading A £4,500 Mistake Worth Making?
So the 21st May will mark the last #CommsSchool session (for now!). I think it's safe to say we've all learned a great deal though. To round off the course, our final 'homework' piece was to write a blog post about everything I've learned so far. And just for good measure, I'm going to drop… Continue reading #CommsSchool Homework – What Have I Learned?
I could actually title this blog post, '1000 Flawed Conceptions Of The PR Industry', but I want to keep you entertained. Because truth be told our industry is parlously flawed. There are many negative perceptions of the Public Relations industry and what it is. This is largely in thanks to a small number of those… Continue reading 22 Flawed Conceptions Of The PR Industry
You may be wondering why there are now condoms splashed all over my blog. But actually, I've a very good reason. Now, I haven't contributed to my 'Creative Campaigns' series in a while. I blame the hustle and bustle life, combined with my incapability to write about anything else once I get one idea set… Continue reading 2019’s Creative Campaigns #11 -Durex’s Game Of Thrones Marketing
This weeks #CommsSchool homework - which, by the way is a school put together by Stephen Waddington and Marcel Klebba to help educate PR professionals of all ages on how they can excel in this industry and build their own personal rapport - is to share my personal branding approach. And what better a time,… Continue reading #CommsSchool Homework – My Approach To Personal Branding
We all know that David Attenborough is too precious for this world and should be protected at all costs, but how much value do we place on him as an influential individual? I, for one, cling on to every last word he says. If Attenborough says the environment is in trouble, then it's bloody well… Continue reading The Attenborough Effect – Proving The Value Of PR, One Paper Straw At A Time
It's 2019, and almost everything relies on some form of technology nowadays. Within a few seconds of waking up every morning, you're likely to have interacted with a digital asset one way or another. Apparently, 43% of us take our phone to bed every night with us and spend at least an hour or more a week in… Continue reading Has Digitisation Made Public Relations More Complicated?
April Fools' Day has rolled around for another year and now I'm working in the heart of public relations, it hasn't been as well received from me as previous years. While I was studying, I was a huge fan of April Fools' Day stunts, but that now I'm working within the industry - I'm a… Continue reading April Fools’ Day 2019 – The Best (And Worst) Efforts
I recently wrote about the latest debacle in influencer marketing which concerned ex-Love Island store Georgia Harrison promoting a product which most would largely argue was unethical. I've dabbled in influencer marketing, but I'm no expert. Nevertheless - I'm intrigued by it. So, to help out with the post I employed Scott Guthrie (who's an… Continue reading Guest Post: What’s It Like Working In Influencer Marketing?
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