It's 2019, and almost everything relies on some form of technology nowadays. Within a few seconds of waking up every morning, you're likely to have interacted with a digital asset one way or another. Apparently, 43% of us take our phone to bed every night with us and spend at least an hour or more a week in… Continue reading Has Digitisation Made Public Relations More Complicated?
I stumbled across this lovely little initiative and, after doing a bit more digging, I realised I couldn't not talk about it on my blog. Though not necessarily a well-known creative campaign, It's still a really great idea in my opinion - and that'll always warrant a space on this blog. If not for its… Continue reading Creative campaigns #8 – the most romantic site on the web
Hello and welcome to my tenth interview of my ‘meet the PR blogger’ series. I’m slowly but surely working my way through the masses of wonderful PR bloggers that i’ve interviewed – so keep your eyes out every week for new additions. I'm almost finished, so if there's any PR bloggers reading this that would be interested… Continue reading Meet the PR Blogger – with Paul Sutton
Public Relations, one could argue has been around since the dawn of time. Ever since humans have been able to talk they’ve been able to persuade. But, when did we begin to make a business out of it, and where is it headed? So, what is Public Relations? First things first, what is PR? Defined by the… Continue reading Public Relations – Where Did it Come From & Where is it Headed?
Having worked in digital PR for a while, I've picked up quite a bit, especially in terms of SEO and SERPs etc. One of the most interesting things I found out about however was Domain Authority, a term i'd not heard of before working but could have done with knowing about as a blogger. So,… Continue reading How to Improve your Domain Authority
The saying 'time flies' couldn't ring more true when it comes to my university experience. I literally blinked and it was over. Don't get me wrong, whenever I heard that from a family member or an older friend I had to force myself not to eye roll, yet here I am three years down the… Continue reading Three Cheers for Three Years
PSA: my new favourite Twitter account, (as of today) is the Series of Unfortunate Event's page. I often talk about what happens when brands get their PR wrong, but what happens when they get it right? I often see a lot of good PR, I mean, it's all around us every day (whether you realise… Continue reading A Not-So Unfortunate PR Plan
The 1st April is always a good time to generate PR and to get people talking about your organisation ,so there's no wonder as to why so many brands are getting on board these days. April Fools posts often go viral and spark a lot of conversation, which ultimately links back to your brand. Not… Continue reading This Years Best April Fools Stunts
Both Wagamamas and TGI Fridays have come under fire recently for not paying their staff the minimum wage and of course, it hit the news. It was recognised in the press that: Wagamama has repaid an average of £50 to 2,630 employees. TGI Friday's had to repay £25 each to 2,300 staff. Plus, this isn't the first… Continue reading Why Bad Employee Relations are Bad for your PR
I was a big fan of NME growing up and still continued to support them even as the copies grew smaller and smaller; even now I tend to pick one up on the way in to work. So, when I heard on the radio that today is to see their last ever printed copy go… Continue reading NME Wave Bye-Bye to Print 👋🏻