I recently wrote about the latest debacle in influencer marketing which concerned ex-Love Island store Georgia Harrison promoting a product which most would largely argue was unethical. I've dabbled in influencer marketing, but I'm no expert. Nevertheless - I'm intrigued by it. So, to help out with the post I employed Scott Guthrie (who's an… Continue reading Guest Post: What’s It Like Working In Influencer Marketing?
It's naivety to think that anything the Kardashians or the Jenners do is accidental. You've heard the saying 'the devil works hard but Kris Jenner works harder' and it's entirely true. The Dash-Jenner PR machine is tireless and is one to be truly admired. I'm not a fan of their lifestyle, but I'm sure in awe of… Continue reading How Far Would You Go For Publicity?
I recently wrote a post on what an egg can teach us about social media, concentrating mainly on its [social medias] superficiality - proven by the fact that a stock photo image of an egg became the most liked photo on Instagram in a matter of days, dethroning arguagly the worlds most famed 'influencer' -… Continue reading What an EGG teaches us about social media… Again
"What an egg teaches us about social media" well there's a heading I never thought I'd write. But, in the wake of the recent world record broken for most Instagram likes by a stock photo egg, here I am. The egg in question, perhaps better known as the @world_record_egg, stole the record for 'most liked… Continue reading What an EGG teaches us about social media
When you work in Public Relations, keeping in touch with the news is an important part of your job. Whether it's seeking out journalists, eyeing out press opportunities or just generally keeping in the know; most of my days start with a quick flick through the news. And that's when I noticed this morning that… Continue reading #NoPhoneForAYear – my favourite campaign of 2019 ALREADY
Kanye West - ever famous for being somewhat outspoken and never shy - has recently sparked up yet another conversation. This time, it's with the question: what would happen if our lives weren't so defined by numbers? In a world that's becoming slightly Black Mirror-esque, social popularity is becoming more and more important. So much to the point that not only has social media become a big part of our lifestyle, but also in our careers. Which i'm not saying is a bad thing by the way, part of my job includes social media management - and I love being able to use platforms to make a difference. The way that it should be used.
I had a slow yet steady start on my blog but finally after a year I feel like I'm really getting there. Blogging isn't easy and the more you want out of it (e.g. sponsors), the harder you'll have to work to get there. There will be times where you'll think what's the point but… Continue reading How to Grow Your Blogging Outreach
Instagram, to an extent, is the marmite of social media. But whether you love it or hate it, you cannot deny it if the influence it has over so many people in this day and age. Being influential isn't a bad thing - people not feeling good enough as a result of what they see… Continue reading Why it’s Time to Ditch the Insta-Envy
Having been at both ends of the spectrum - blogging and PR - for some time now I thought it only fair I share a bit of expertise with the wider blogging community. So listen up, new and upcoming bloggers, this one's for you! I've compiled a few tips on how to boost your blogging… Continue reading How to Become an Influencer