Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
This weeks #CommsSchool homework - which, by the way is a school put together by Stephen Waddington and Marcel Klebba to help educate PR professionals of all ages on how they can excel in this industry and build their own personal rapport - is to share my personal branding approach. And what better a time,… Continue reading #CommsSchool Homework – My Approach To Personal Branding
It's 2019, and almost everything relies on some form of technology nowadays. Within a few seconds of waking up every morning, you're likely to have interacted with a digital asset one way or another. Apparently, 43% of us take our phone to bed every night with us and spend at least an hour or more a week in… Continue reading Has Digitisation Made Public Relations More Complicated?
April Fools' Day has rolled around for another year and now I'm working in the heart of public relations, it hasn't been as well received from me as previous years. While I was studying, I was a huge fan of April Fools' Day stunts, but that now I'm working within the industry - I'm a… Continue reading April Fools’ Day 2019 – The Best (And Worst) Efforts
This fortnight's #CommsSchool homework is to share your blogging habits with the community. As well addressed by Stephen and Marcel in their Webinar on Tuesday, it's vital to keep on writing, and to populate your blog regularly. Otherwise, what's the point? But, how do you find the time to work a full-time job, go to… Continue reading #CommsSchool Homework – My Writing Habits
You can take the girl out of the Black Country... But, despite having lived away for almost 4 years now in 2 of the UK's most accent-heavy cities outside of Birmingham (hello, Liverpool and Manchester). ...You can't take the Black Country out of the girl. Will I ever shake my accent?... It wasn't until I… Continue reading I’m A Black Country Girl, Does My Accent Matter?
If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading 2019’s Creative Campaigns #10 – ‘Not A Big Mac’
KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading 2019’s Creative Campaigns #9 – KFC’s GRAVY Candle
Just when you think that this year's creative campaigns have really stretched the concept of being totally bizarre and inane, along comes Poundland with a fresh, unapologetic announcement... "Hey, guess what? We now sell engagement rings!" Because nothing quite says romance like a plastic ring with a faux jewel that cost the bearer a quid,… Continue reading 2019’s Creative Campaigns #7 – Nothing Says Love Like A £1 Ring
You can now name a cockroach after your ex. Yep, you heard that right. And though it sounds bizarre, I'm pretty sure everyone has a name in mind, right? Well, that's why this campaign - headed up by Hemsley Conservation Centre - is genius. Because it's so simple yet so effective, so relatable yet so… Continue reading 2019’s Creative Campaigns #6 – Name A COCKROACH After Your Ex
"Oh, you work in PR? You must be like, super loud then" "You can't be quiet and work in communications!" "If you're not confident, you're not going to make it" "But isn't your job just like, socialising?" "You're an introvert? You won't do well here..." I'm not usually one to succumb to the agg of… Continue reading You Don’t Have To Be Samantha Jones To Work In PR
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 