Just when you think that this year's creative campaigns have really stretched the concept of being totally bizarre and inane, along comes Poundland with a fresh, unapologetic announcement... "Hey, guess what? We now sell engagement rings!" Because nothing quite says romance like a plastic ring with a faux jewel that cost the bearer a quid,… Continue reading Creative campaigns #7 – Poundland sells £1 engagement rings
Something that caught my eye this evening was the movements of famed polo brand Lacoste and their bold new resigns of the renowned white polo under their 'Save the Species' campaign'. Their new, limited edition designs will replace the iconic crocodile with an endangered species and will only sell as many polos as there are… Continue reading Lacoste Just Dropped a Groundbreaking Campaign
Nike are infamous for its past of exploiting young labour through the use of sweatshops for their products - and that label does not go away overnight. Even now many have cut ties to the brand and would boycott them - so is their latest release expected to rattle a few feathers? I would certainly… Continue reading Can Nike Expect a Backfire From it’s Latest Product?