Valentine's Day has come under fire in recent years for a number of reasons, and it's simply not as popular as it used to be. Slammed for marketing the idea of love - which should arguably be celebrated all year round - there are many naysayers who'd condemn the day altogether and thus, are Valentine's-Day-centred… Continue reading Valentine’s Day campaigns – Yay or Nay?
I stumbled across this lovely little initiative and, after doing a bit more digging, I realised I couldn't not talk about it on my blog. Though not necessarily a well-known creative campaign, It's still a really great idea in my opinion - and that'll always warrant a space on this blog. If not for its… Continue reading Creative campaigns #8 – the most romantic site on the web
Just when you think that this year's creative campaigns have really stretched the concept of being totally bizarre and inane, along comes Poundland with a fresh, unapologetic announcement... "Hey, guess what? We now sell engagement rings!" Because nothing quite says romance like a plastic ring with a faux jewel that cost the bearer a quid,… Continue reading Creative campaigns #7 – Poundland sells £1 engagement rings