Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
You can take the girl out of the Black Country... But, despite having lived away for almost 4 years now in 2 of the UK's most accent-heavy cities outside of Birmingham (hello, Liverpool and Manchester). ...You can't take the Black Country out of the girl. Will I ever shake my accent?... It wasn't until I… Continue reading I’m A Black Country Girl, Does My Accent Matter?
If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading 2019’s Creative Campaigns #10 – ‘Not A Big Mac’
KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading 2019’s Creative Campaigns #9 – KFC’s GRAVY Candle
Just when you think that this year's creative campaigns have really stretched the concept of being totally bizarre and inane, along comes Poundland with a fresh, unapologetic announcement... "Hey, guess what? We now sell engagement rings!" Because nothing quite says romance like a plastic ring with a faux jewel that cost the bearer a quid,… Continue reading 2019’s Creative Campaigns #7 – Nothing Says Love Like A £1 Ring
You can now name a cockroach after your ex. Yep, you heard that right. And though it sounds bizarre, I'm pretty sure everyone has a name in mind, right? Well, that's why this campaign - headed up by Hemsley Conservation Centre - is genius. Because it's so simple yet so effective, so relatable yet so… Continue reading 2019’s Creative Campaigns #6 – Name A COCKROACH After Your Ex
"Oh, you work in PR? You must be like, super loud then" "You can't be quiet and work in communications!" "If you're not confident, you're not going to make it" "But isn't your job just like, socialising?" "You're an introvert? You won't do well here..." I'm not usually one to succumb to the agg of… Continue reading You Don’t Have To Be Samantha Jones To Work In PR
Product placement is one thing, but have you ever heard of person placement? Well, if you haven't you're about to. Because the Golden Globes saw a perfect exemplar of it just a few nights ago with their Fiji brand representative; who just-so-happened to be in the right place at the right time... Over and over (and… Continue reading 2019’s Creative Campaigns #4 – Fiji Photobombs
2019 is just a few days underway, yet I'm finding myself writing about a new creative campaign every single day at the moment. Forget year of the Pig, it's the year of reactive PR... Apparently. Maybe there's something in the air this year following Vitamin Water setting the standards very late on in 2018. But at… Continue reading 2019’s Creative Campaigns #3 – The Army Needs YOU
With Vitamin Water executing a fabulous campaign in December that'll kickstart 2019 this month (remember my post about #nophoneforayear?), and now with Greggs releasing their vegan sausage roll within the first 3 days of this year - I can tell this year's gonna be a goodun'. Therefore, I've decided I want to document as many… Continue reading 2019’s Creative Campaigns #1 – Greggs Launches A Vegan Sausage Roll
Is it that time? Yeah, you better believe it is! I LOVE Christmas adverts, and seasonal marketing is perhaps my favourite of all. From the iconic Coca-Cola truck, to the abundance of wonderful ads that bless our TV screens every year - I just adore it all. Festive advertising really is a tough one to nail, yet every… Continue reading My Favourite Christmas Campaigns Of 2018
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 