Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
I've worked in multiple agencies and i've PR'ed for a music management company yet something (until the start of this semester) I'd not yet come across in my PR journey was film PR. What I learned about film PR One of my biggest assignments this semester is based around film promotion and PR and it's… Continue reading What I Learned About Film & Media PR
Political views aside - as that's what I'm not here to talk about - whatever your opinions are on the current 45th President of the United States, Donald Trump are. I think one thing we can all agree on is that he is literally a PR's worst nightmare. But first off, lets talk about how… Continue reading Why Trump Is Every PRs Nightmare
Happy International Women's Day! To celebrate, I wanted to put together a quick post about some of the women I admire in PR, and who inspire me every day (i'm all about girl power after all). Though there are so many powerful women who are big names in the industry, I wanted to make this… Continue reading #InternationalWomensDay – My Top 5 PR Inspirations
As far as in-app update mistakes go, Snapchat topped the tables this week with their completely resigned interface that came with no prior warning or option to update. I think it's safe to say, having the app myself and following social media comments, that there's not a person who favours this update to its previous… Continue reading Did Snapchap REALLY Make A $1.3 billion Mistake?
Unless you've been living under a rock, you'd have heard of KFC and their chicken (or rather lack of) problem this week. A chicken restaurant that runs out of chicken due to a supply issue doesn't exactly sound like a recipe for success now, does it? But what does a company do in this situation?… Continue reading Crisis Management Is FCKing Important
You've probably heard of the 'white creme egg' campaign thanks to Cadbury's, who have promised to give away thousands of pounds to those who find an exclusive white version of the Easter-favourite 'creme egg'. But in reality - did they really think it through? Keen shoppers desperate to find one of the white eggs have… Continue reading Cadbury’s – Think It Through Next Time
So yesterday saw the engagement of Prince Harry and Meghan Markle and although many have expressed their congratulations towards the happy couple, as always, there are sceptics amongst the crowds. Royal weddings, although lovely, are often extortionately priced and this primarily comes out of tax payers money (allegedly) - leading one to question: are they… Continue reading Looking At The PR Of The Royal Wedding
As a business, you may want to do things that give back to society and raise awareness around certain social, cultural and economic issues. This is fantastic as you can use your brand power to spread the word a lot farther than an individual could. As well as raising awareness and supporting serious issues, you… Continue reading Treading The Fine Line Between PR & Activism* (Paid Collab)
Whether your business is a large one or a small startup, marketing has to be something you pay close attention to. It’s one of the most critical elements of any business. It doesn’t matter what sector you are working in, or even if you are extremely niche; marketing has to occur if you want anyone… Continue reading Which Elements Of Your Marketing Should You Outsource?* (Paid Collab)
When you’re looking to learn more about the global economy, it’s important to have an understanding, as much as you can, from all angles. And that sometimes means looking at the more negative or disruptive side. Which often leads to the idea of economic sanctions. What Are They? Economic sanctions can be defined as a… Continue reading Do Economic Sanctions Work?* (Paid Collab)
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