Influencer outreach backfiring
Student/PR

What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea

It seems like we spend a lot of time talking about the benefits of not only a solid Influencer outreach campaign, but also the 'virality' it can achieve if all goes well. Certain Influencers have the ability to really make something catch like wildfire (much like Fyre fest, until it metaphorically burned out) and this… Continue reading What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea

Instagram Hiding Likes
Student/PR

Instagram Are Testing Hiding ‘Likes’ – Here’s Why I Think That’s A Good Thing

I'm an old soul, everybody I'm close to knows it. I'm 21 but I'm not an avid drinker or partier. I'm much more focused on, and interested in, my career than getting drunk all the while which is the stereotype typically inflicted on my generation. I'd self-claim that I'm old beyond my years. If not… Continue reading Instagram Are Testing Hiding ‘Likes’ – Here’s Why I Think That’s A Good Thing

Great British Bake Off PR
Lifestyle

The Great British Bake Off and their ‘showstopper’ PR

Be it a blessing or a curse, when you work in PR, nothing seems so innocent any more. Theresa May does a dance? Intentional. Magazine depicts a plus-sized model on their front cover? A prime example of CSR. The GBBO release a heartfelt tweet on the day of the final? 10000% PUBLIC RELATIONS.  Maybe that… Continue reading The Great British Bake Off and their ‘showstopper’ PR