Opinion, Student/PR

What’s The Value In PR ‘Virality’?

If you work in media relations, then the thought of a viral PR campaign is ultimately dreamy. Often, if you have a good enough idea, then a media campaign will see what I like to call the 'snowball' effect. That's where you sell your idea in to a number of media publications, then once one… Continue reading What’s The Value In PR ‘Virality’?