If you work in social media, you've seen it. The Facebook post that held the potential to decimate the PureGym brand with a single, distasteful sentence. Yesterday, social media kicked up a storm following a themed workout that could only be described as the worst thing I've ever seen. "Slavery is hard, and so is… Continue reading PureWrong: Why A Universal Social Strategy Is Important
Whether you're a comms-bod or not, I'm fairly certain you've seen *that* Dettol ad recently. The one branded by many as dodgy Trainspotting copy, and branded by so even more as 'entirely out of touch'. The infamous poster set social media sparks flying a few weeks ago when it was spotted, and posted on Twitter,… Continue reading A (Det)total Marketing Failure?
Company culture is a phrase often thrown around, and many might associate it with those quirky employers that have a slide into the office, or a ball pit in the break room. The term has quickly become associated with an employer that provides a fun place to work, and this pretty much sums it up.… Continue reading How Timpsons Paves The Way For Company Culture
So thanks to the lovely people over at Girls In Marketing, I picked up quite a few new followers last night on both Twitter and LinkedIn. I feel a bit guilty, as I've neglected my blog a little bit recently, so I thought today I'd blow the cobwebs off my keyboard and write something that… Continue reading How I Wound Up Working In PR, Without Interviewing
It is 2020, and I cannot believe that I am writing about yet another brand who've come under fire for not being diverse enough. Very recently on Twitter, I saw a tweet about an award-winning journalist from Glamour who'd been invited to a virtual skincare launch, only to be met with an exclusively, and downright… Continue reading Will Lack Of Diversity Be The Death Of Brands?
When UK-wide lockdown was first announced, I had mixed feelings. Part of me was devastated, naturally. I'm a really sociable person, I love seeing my friends and going out. Plus, I had a holiday to Mexico booked for the end of April and ever-optimistic me still had my fingers cross that it was going to… Continue reading The Lockdown Reality: Coming To Terms With Not Doing Everything
The 'Hinch effect' has struck again. Last year, I wrote about the company Mister Loft Ladder, who saw their Instagram following jump from just 49, to 36.2k followers after one organic endorsement from Mrs Hinch. They had multiple enquiries and probably (though I can't be 100%) sure, made a great deal of revenue thanks to… Continue reading Why Does Mrs Hinch Have Such An Influence?
So, earlier today, I saw a tweet that had been doing the rounds on 'PR twitter'. It was posted by a journalist at the Bureau of Investigative Journalism, and the overarching message was "PRs, don't do this". Now I for one, sometimes get a little sick of the 'PR bashing' that goes around on Twitter.… Continue reading Building Relationships & Talking To Journalists: What’s The Big Deal With Communication?
A little over two weeks ago, social media fell silent for the day. Something quite unlike I've ever seen before, my feed was filled with black squares and the hashtag #BlackOutTuesday. Why? To show solidarity with the Black Lives Matter movement after the murder of George Floyd by Derek Chauvin in Minneapolis. I'll spare the… Continue reading Solidarity On Social Media: What Did It Achieve?
Jacinda Ardern, in my opinion, has set a precedent for modern politics that every world leader should aspire to. New Zealand's youngest prime minister in more than 150 years, Ardern has been globally praised for her prolific efforts in deadling with the global Coronavirus crisis. There's one blindingly obvious reason as to why this is, I believe.… Continue reading Crisis Communications: What We Can Learn From Jacinda Ardern