Student/PR

Has The Influencer Marketing Bubble Burst?

What are influencers if not influential? The term 'influencer marketing' was coined to describe the art of promoting products through a person of interest on social media. It started with the 'big names' such as Kylie Jenner, Kim Kardashian etc. and has since funnelled down into what are known as 'micro-influencers', who are smaller names… Continue reading Has The Influencer Marketing Bubble Burst?

Instagram Hiding Likes
Student/PR

Instagram Are Testing Hiding ‘Likes’ – Here’s Why I Think That’s A Good Thing

I'm an old soul, everybody I'm close to knows it. I'm 21 but I'm not an avid drinker or partier. I'm much more focused on, and interested in, my career than getting drunk all the while which is the stereotype typically inflicted on my generation. I'd self-claim that I'm old beyond my years. If not… Continue reading Instagram Are Testing Hiding ‘Likes’ – Here’s Why I Think That’s A Good Thing

Lifestyle

Why it’s Time to Ditch the Insta-Envy

Instagram, to an extent, is the marmite of social media. But whether you love it or hate it, you cannot deny it if the influence it has over so many people in this day and age. Being influential isn't a bad thing - people not feeling good enough as a result of what they see… Continue reading Why it’s Time to Ditch the Insta-Envy