What are influencers if not influential? The term 'influencer marketing' was coined to describe the art of promoting products through a person of interest on social media. It started with the 'big names' such as Kylie Jenner, Kim Kardashian etc. and has since funnelled down into what are known as 'micro-influencers', who are smaller names… Continue reading Has The Influencer Marketing Bubble Burst?
I don't belong to the LGBT+ community, but if I did I can't say I'd be too happy with M&S's latest addition to their deli range. After oppression that's lasted an eternity, the acceptance of those belonging within the lesbian, gay, bisexual, transgender, queer etc. community has progressed greatly. This is thanks in no small… Continue reading M&S’s ‘LGBT Sandwich’ Is The Epitome Of Cheap Marketing
Be it a blessing or a curse, when you work in PR, nothing seems so innocent any more. Theresa May does a dance? Intentional. Magazine depicts a plus-sized model on their front cover? A prime example of CSR. The GBBO release a heartfelt tweet on the day of the final? 10000% PUBLIC RELATIONS. Maybe that… Continue reading The Great British Bake Off and their ‘showstopper’ PR