Campaigns, Student/PR

2019’s Creative Campaigns #20 – The Whopper Hides The Big Mac

I've long been a champion of Burger King's campaigns. If I had to crown my favourite marketer of all time, it would undoubtedly be them. From their witty social media, to their wonderfully creative PR stunts, this is a brand that really has everything going for them. That's why their latest gig, unsurprisingly, got another… Continue reading 2019’s Creative Campaigns #20 – The Whopper Hides The Big Mac

Campaigns, Student/PR

2019’s Creative Campaigns #16 – Chester Zoo Wants You To Play With The Elephants

Anyone who knows me knows how much of a big fan I am of Chester Zoo. "The Secret Life Of The Zoo" is a staple evening-watch of mine, and I just love everything that the brand stands for. Therefore, I'm equally as intrigued and invested in the way in which they market themselves, both online… Continue reading 2019’s Creative Campaigns #16 – Chester Zoo Wants You To Play With The Elephants

Student/PR

2019’s Creative Campaigns #6 – Name A COCKROACH After Your Ex

You can now name a cockroach after your ex. Yep, you heard that right. And though it sounds bizarre, I'm pretty sure everyone has a name in mind, right? Well, that's why this campaign - headed up by Hemsley Conservation Centre - is genius. Because it's so simple yet so effective, so relatable yet so… Continue reading 2019’s Creative Campaigns #6 – Name A COCKROACH After Your Ex

Student/PR

2019’s Creative Campaigns #3 – The Army Needs YOU

2019 is just a few days underway, yet I'm finding myself writing about a new creative campaign every single day at the moment. Forget year of the Pig, it's the year of reactive PR... Apparently. Maybe there's something in the air this year following Vitamin Water setting the standards very late on in 2018. But at… Continue reading 2019’s Creative Campaigns #3 – The Army Needs YOU

Student/PR

What Is The PR Domino Effect?

I'm a sucker (pardon the pun) for a good PR movement, and the reduction of straws in major restaurant chains is a certain exemplar of one. Bye-bye to plastic straws This year has seen many big names in the industry waving goodbye to plastic straws in a bid to end the 'plastic tide' of waste… Continue reading What Is The PR Domino Effect?

Student/PR

Why Trump Is Every PRs Nightmare

Political views aside - as that's what I'm not here to talk about - whatever your opinions are on the current 45th President of the United States, Donald Trump are. I think one thing we can all agree on is that he is literally a PR's worst nightmare. But first off, lets talk about how… Continue reading Why Trump Is Every PRs Nightmare

Student/PR

Did Snapchap REALLY Make A $1.3 billion Mistake?

As far as in-app update mistakes go, Snapchat topped the tables this week with their completely resigned interface that came with no prior warning or option to update. I think it's safe to say, having the app myself and following social media comments, that there's not a person who favours this update to its previous… Continue reading Did Snapchap REALLY Make A $1.3 billion Mistake?

Student/PR

Crisis Management Is FCKing Important

Unless you've been living under a rock, you'd have heard of KFC and their chicken (or rather lack of) problem this week. A chicken restaurant that runs out of chicken due to a supply issue doesn't exactly sound like a recipe for success now, does it? But what does a company do in this situation?… Continue reading Crisis Management Is FCKing Important

Student/PR

Cadbury’s – Think It Through Next Time

You've probably heard of the 'white creme egg' campaign thanks to Cadbury's, who have promised to give away thousands of pounds to those who find an exclusive white version of the Easter-favourite 'creme egg'. But in reality - did they really think it through? Keen shoppers desperate to find one of the white eggs have… Continue reading Cadbury’s – Think It Through Next Time

Opinion, Student/PR

Looking At The PR Of The Royal Wedding

So yesterday saw the engagement of Prince Harry and Meghan Markle and although many have expressed their congratulations towards the happy couple, as always, there are sceptics amongst the crowds. Royal weddings, although lovely, are often extortionately priced and this primarily comes out of tax payers money (allegedly) - leading one to question: are they… Continue reading Looking At The PR Of The Royal Wedding