Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
I could actually title this blog post, '1000 Flawed Conceptions Of The PR Industry', but I want to keep you entertained. Because truth be told our industry is parlously flawed. There are many negative perceptions of the Public Relations industry and what it is. This is largely in thanks to a small number of those… Continue reading 22 Flawed Conceptions Of The PR Industry
We all know that David Attenborough is too precious for this world and should be protected at all costs, but how much value do we place on him as an influential individual? I, for one, cling on to every last word he says. If Attenborough says the environment is in trouble, then it's bloody well… Continue reading The Attenborough Effect – Proving The Value Of PR, One Paper Straw At A Time
It's 2019, and almost everything relies on some form of technology nowadays. Within a few seconds of waking up every morning, you're likely to have interacted with a digital asset one way or another. Apparently, 43% of us take our phone to bed every night with us and spend at least an hour or more a week in… Continue reading Has Digitisation Made Public Relations More Complicated?
I recently wrote about the latest debacle in influencer marketing which concerned ex-Love Island store Georgia Harrison promoting a product which most would largely argue was unethical. I've dabbled in influencer marketing, but I'm no expert. Nevertheless - I'm intrigued by it. So, to help out with the post I employed Scott Guthrie (who's an… Continue reading Guest Post: What’s It Like Working In Influencer Marketing?
You can take the girl out of the Black Country... But, despite having lived away for almost 4 years now in 2 of the UK's most accent-heavy cities outside of Birmingham (hello, Liverpool and Manchester). ...You can't take the Black Country out of the girl. Will I ever shake my accent?... It wasn't until I… Continue reading I’m A Black Country Girl, Does My Accent Matter?
So yesterday saw the engagement of Prince Harry and Meghan Markle and although many have expressed their congratulations towards the happy couple, as always, there are sceptics amongst the crowds. Royal weddings, although lovely, are often extortionately priced and this primarily comes out of tax payers money (allegedly) - leading one to question: are they… Continue reading Looking At The PR Of The Royal Wedding
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 