Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
Not too long ago I listened to Caroline Sanger-Davis, Director of Marketing at Chester Zoo, explain on a webinar the precautions they had been putting in place to allow for reopening under new social distancing guidelines. Shortly after, the news broke that The Zoo was told it would need to remain shut indefinitely, in an… Continue reading 2020’s Creative Campaigns #13 – Chester Zoo Fights For Its Future
If you think that your campaign won't do well right now because it's not Covid-19 related, you'd be wrong. Recently, to celebrate its 30th birthday, NASA Hubble launched a neat little campaign which meant that you could find out what it saw on your one of your birthdays. Amidst a truly awful time, Nasa Hubble's campaign… Continue reading 2020’s Creative Campaigns #12 – Check What NASA Saw On Your Birthday
The National Trust has been on point with their communication strategy recently, especially seeing as they were one of the most affected organisations of the Coronavirus pandemic. Working in rural PR has really opened my eyes to how challenging, yet rewarding, promoting such an organisation can be. Even more so when you can't actually welcome… Continue reading 2020’s Creative Campaigns #11 – National Trust Launches #BlossomWatch
When all of this comes to pass, the companies that will undoubtedly be remembered will be the ones who stepped up to help (alongside those who made awfully questionable choices during this pandemic, but that's a can of worms to open on another blog post). Brewdog is one such brand that I don't doubt will… Continue reading 2020’s Creative Campaigns #10 – Brewdog Formulates Brewgel For The NHS
I've said it from the start and I'll say it again, the businesses most likely to survive this, are the ones that can adapt quickly and who're creative enough to accommodate the current climate. Many, many businesses and organisations have been forced to close their doors in the interests of public safety amid the Coronavirus… Continue reading 2020’s Creative Campaigns #9 – Chester Zoo Goes Virtual
Campaign of the year in my eyes so far, I said yesterday. That was until I realised this wasn't actually a campaign by Netflix (though I bet they wish it was) but rather a quirky stunt which was the brainchild of Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo of the Miami Ad School Europe in Hamburg,… Continue reading 2020’s Creative Campaigns #8 – Netflix* Shows Are Being Spoiled
These are strange times for marketing, it's impossible to escape the fact that we're currently crippled by a pandemic. As such, many brands are abandoning their campaigns and postponing product launches. But why? It's clear that journalists still have an appetite for news that's not C-word related and let's be honest, we all need a… Continue reading 2020’s Creative Campaigns #7 – Grenade Launch A Protein Easter Egg
I shouldn't be here writing this today, but I am. That's because racially diverse plasters should be commonplace by now, but they're not. Plasters are skin-tone coloured so that when they protect our skin, they're not painstakingly obvious. Which is great. Well, that's if you don't account for every other skin tone there is other… Continue reading 2020’s Creative Campaigns #6 – About Bloody Time
I'm an avid listener of Radio 1 in the morning, and Greg James is undoubtedly my favorite DJ. That's why, when he didn't turn up to work this morning after the Brits, I was a little disappointed. At first, I didn't think much of it. "He's just pulled a Phil and Holly", I thought. But… Continue reading 2020’s Creative Campaigns #5 – Radio 1 ‘Loses’ Greg James
Happy Valentine's Day everybody! I've been wanting to write this one for a few days, but I thought I would save it until February 14th itself. I love this campaign (no pun intended) firstly because it's unique, secondly, because it's timely and thirdly, because it's actually the kind of PR campaign that can result in genuine leads,… Continue reading 2020’s Creative Campaigns #4 – KFC Shares The ‘Love’ With Other Brands
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 