Hello! I can't believe it's April already. It feels like I blinked and March passed us by. Didn't mean we weren't treated to a plethora of lovely creative campaigns, though. Here are the ones that caught my eye last month, and why I loved them. My Top 5 PR Campaigns Of March 2022 1. Innocent's… Continue reading My Favourite Creative Campaigns Of March 2022
My Favourite Creative Campaigns Of February 2022
Despite being one of the most depressive months of the year (yes I'm starting on a bad note, but it's spring soon), the one interesting thing about February is Valentine's Day. Whilst I'm not a superfan of the holiday itself, I do always love seeing the weird and wonderful stunts that companies pull out of… Continue reading My Favourite Creative Campaigns Of February 2022
My Favourite Creative Campaigns Of January 2022
Cards on the table, I've been frankly rubbish at talking about the campaigns I love, which is what this blog used to be all about! 2022 is the year I eat that frog and get back into it. I promise I'm not making excuses, but because I used to write about all the wonderful things… Continue reading My Favourite Creative Campaigns Of January 2022
2021’s Creative Campaigns #2 – Some Beans With Your Weetabix?
Going viral can be seen as superficial, but it's still a big win for most brands. Getting people to talk about is one of the greatest forms of marketing, and I can think of no better recent example of this than Weetabix. Who, yesterday, broke the internet, for declaring beans aren't *just* for toast. Never… Continue reading 2021’s Creative Campaigns #2 – Some Beans With Your Weetabix?
2021’s Creative Campaigns #1 – It Has To Be Heinz
I'm kicking off my creative campaigns series with a good one. We're only 26 days in to 2021, but I've already seem some fantastic PR efforts already (that's the spirit I know and love guys). The one that caught my eye the most this month, though, was the incredible work from Rethink Canada with Heinz.… Continue reading 2021’s Creative Campaigns #1 – It Has To Be Heinz
2020’s Creative Campaigns #17 – Free Meal Deals Up For Grabs
Much like the Greggs sausage roll, the Nando's peri peri chicken and the McDonalds Big Mac, the Tesco meal deal is iconic. Therefore, a chance to win one will never fall on deaf ears. Tesco could have done a classic 'like, share and follow' for their recent social media competition, it would have worked. But… Continue reading 2020’s Creative Campaigns #17 – Free Meal Deals Up For Grabs
2020’s Creative Campaigns #16 – Reuse That (Primark) Bag!
Already a cut above others with their sustainable carrier bag options, where most high street retailers still only offer a plastic option for 5-10p a pop, Primark has been using its classic brown paper bag since 2002. This year, they go that bit further on the sustainability charter by focusing on not only presenting an… Continue reading 2020’s Creative Campaigns #16 – Reuse That (Primark) Bag!
Why It Pays To Change Tack
Burger King is a brand that's gone viral in the UK for a few reasons recently (some good, some bad). First, was just before Halloween when they launched a campaign that was branded out of touch by many communications professionals, for tormenting real businesses that have closed down. Pandemic or no pandemic, ultimately the failure… Continue reading Why It Pays To Change Tack
2020’s Creative Campaigns #15 – Delete Your Competition
It's been a while since I wrote a 'creative campaigns' blog, and trust me I have tonnes to catch up on. I had to bring it back though, with one of most brilliantly unapologetic stunts that I've seen not just this year, but ever. One way to beat your competitors? Force your customers to completely… Continue reading 2020’s Creative Campaigns #15 – Delete Your Competition
2020’s Creative Campaigns #14 – Cath Kidston x Animal Crossing
Of course, it was only a matter of time before one of the fantastic campaigns by Rise At Seven made its way on to my blog. I love writing about the most original and creative campaigns I can find, and a lot of their work fits into this narrative. Their latest campaign is no exception,… Continue reading 2020’s Creative Campaigns #14 – Cath Kidston x Animal Crossing