Campaigns

Creative Campaigns #9 – Chester Zoo Goes Virtual

I've said it from the start and I'll say it again, the businesses most likely to survive this, are the ones that can adapt quickly and who're creative enough to accommodate the current climate. Many, many businesses and organisations have been forced to close their doors in the interests of public safety amid the Coronavirus… Continue reading Creative Campaigns #9 – Chester Zoo Goes Virtual

netflix spoliers on billboards
Campaigns

Creative Campaigns #8 – Netflix* Shows Are Being Spoiled

Campaign of the year in my eyes so far, I said yesterday. That was until I realised this wasn't actually a campaign by Netflix (though I bet they wish it was) but rather a quirky stunt which was the brainchild of Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo of the Miami Ad School Europe in Hamburg,… Continue reading Creative Campaigns #8 – Netflix* Shows Are Being Spoiled

Grenade Protein Easter Egg
Campaigns

Creative Campaigns #7 – Grenade Launch A Protein Easter Egg

These are strange times for marketing, it's impossible to escape the fact that we're currently crippled by a pandemic. As such, many brands are abandoning their campaigns and postponing product launches. But why? It's clear that journalists still have an appetite for news that's not C-word related and let's be honest, we all need a… Continue reading Creative Campaigns #7 – Grenade Launch A Protein Easter Egg

Tesco diverse plaster range campaign - It's about bloody time
Campaigns

Creative Campaigns #6 – About Bloody Time

I shouldn't be here writing this today, but I am. That's because racially diverse plasters should be commonplace by now, but they're not. Plasters are skin-tone coloured so that when they protect our skin, they're not painstakingly obvious. Which is great. Well, that's if you don't account for every other skin tone there is other… Continue reading Creative Campaigns #6 – About Bloody Time

Campaigns

Creative Campaigns #4 – KFC Shares The ‘Love’ With Other Brands

Happy Valentine's Day everybody! I've been wanting to write this one for a few days, but I thought I would save it until February 14th itself. I love this campaign (no pun intended) firstly because it's unique, secondly, because it's timely and thirdly, because it's actually the kind of PR campaign that can result in genuine leads,… Continue reading Creative Campaigns #4 – KFC Shares The ‘Love’ With Other Brands

Campaigns

Creative Campaigns #3 – You Can Now Buy Big Mac Sauce

Today (12th February 2020), McDonald's will be selling its well-celebrated 'Big Mac Sauce' in stores across the UK. You can purchase dipping pots for just 50p in restaurants up and down the country, and I believe that special campaigns are being led in London to promote the launch of their newest item on the purchasable menu.… Continue reading Creative Campaigns #3 – You Can Now Buy Big Mac Sauce

Campaigns, Student/PR

Creative Campaigns #2 – The Sign You’ve Been Waiting For?

I knew it was only a matter of time before I ended up talking about Mr. Mark Rofe on this blog. What one might deem a PR mastermind, Mark and the rest of the team at Rise At Seven are truly wizards at what they do, and I don't doubt that they're big inspirations to… Continue reading Creative Campaigns #2 – The Sign You’ve Been Waiting For?

Campaigns, Student/PR

From Tumbleweeds To Twitter Fame

Never has a story better demonstrated the sheer power of social media than that of Petersfield bookshop. A story I've had the pleasure of following right from the beginning, and one that I've really enjoyed watching blossom into what it is today. It started like this. From Tumbleweeds... "...Tumbleweed... Not a single book sold today...… Continue reading From Tumbleweeds To Twitter Fame

Durham Police Dolly Parton Challenge
Campaigns, Student/PR

How Durham Police Won The Internet

Sometimes the most successful strategies are exceptionally simple. Proven as much by Durham Police only yesterday, who's quick-of-the-mark tweet led them to some really impressive social engagement, as well as a lot of praise for their efforts (from the marketing industry and beyond). The Dolly Parton Challenge: How To Do It Right A few days… Continue reading How Durham Police Won The Internet