Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
Happy Valentine's Day everybody! I've been wanting to write this one for a few days, but I thought I would save it until February 14th itself. I love this campaign (no pun intended) firstly because it's unique, secondly, because it's timely and thirdly, because it's actually the kind of PR campaign that can result in genuine leads,… Continue reading 2020’s Creative Campaigns #4 – KFC Shares The ‘Love’ With Other Brands
Today (12th February 2020), McDonald's will be selling its well-celebrated 'Big Mac Sauce' in stores across the UK. You can purchase dipping pots for just 50p in restaurants up and down the country, and I believe that special campaigns are being led in London to promote the launch of their newest item on the purchasable menu.… Continue reading 2020’s Creative Campaigns #3 – You Can Now Buy Big Mac Sauce
Make no mistake, I still consider myself a young PR person. With a little over 2 years of experience in this industry, I'd by no means call myself a professional. However, as somebody with a brain that will literally not take a break, I've learned so much in my years of working within the Public Relations… Continue reading The PR Bible – Words Of Advice For Young PR Pros
I knew it was only a matter of time before I ended up talking about Mr. Mark Rofe on this blog. What one might deem a PR mastermind, Mark and the rest of the team at Rise At Seven are truly wizards at what they do, and I don't doubt that they're big inspirations to… Continue reading 2020’s Creative Campaigns #2 – The Sign You’ve Been Waiting For?
Never has a story better demonstrated the sheer power of social media than that of Petersfield bookshop. A story I've had the pleasure of following right from the beginning, and one that I've really enjoyed watching blossom into what it is today. It started like this. From Tumbleweeds... "...Tumbleweed... Not a single book sold today...… Continue reading From Tumbleweeds To Twitter Fame
Do you feel as though your business inefficiency is impacting your bottom line? If so then now is the time for you to do something about that. This guide will show you what steps you can take to try and bolster your company while solving some of the many mistakes you could be making. Inefficient… Continue reading Is Your Business Inefficiency Impacting your Bottom Line? Find out Here
So yesterday was Blue Monday, dubbed the most depressing day of the year due to the time since your last payday, the awful weather, the slump after Christmas, and so on. If you were feeling up against it yesterday, the media may lead you to believe that it's perfectly rational to feel that way because… Continue reading Blue Monday: The Best PR Stunt Of All Time?
Viral content gets spread online like wildfire. So, when it comes to marketing, wanting to go viral makes sense. There’s likely no easier way to take someone from social zero to viral hero. And all it takes is a hit video, post, or picture. Is it a good marketing strategy, though? Can we all shed… Continue reading Should We All Be Trying To Go Viral?*
It's a new year, a whole new decade even, and that means that the clock has been reset on the Creative Campaigns of the year that I write about. Amid a myriad of brilliantly creative marketing stunts last year, I managed to handpick and write about 20 in total. Starting with the iconic 'Greggs Vegan Sausage Roll'… Continue reading 2020’s Creative Campaigns #1 – Build Your Own Baby Yoda
Advertising - it's not something I talk about so often, being prominently PR orientated, but it is something I'm really interested in. Personally, I think it's really hard to make adverts effective if they're being broadcasted to a wide audience. If you're aiming for one of the prime time slots, then you've really gotta' have… Continue reading It Pays To Be An Asshole In Advertising
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 