Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
With recent trends in business marketing, it is necessary to verse yourself with online marketing, which most businesses are relying on to create awareness about their brand. You can also consider employing this unique method of marketing to increase cognizance of your brand and reap its outstanding benefits at a low cost or even no… Continue reading 6 Crucial Things to Keep in Mind When Developing your Online Marketing Strategy
A little over two weeks ago, social media fell silent for the day. Something quite unlike I've ever seen before, my feed was filled with black squares and the hashtag #BlackOutTuesday. Why? To show solidarity with the Black Lives Matter movement after the murder of George Floyd by Derek Chauvin in Minneapolis. I'll spare the… Continue reading Solidarity On Social Media: What Did It Achieve?
The humble business card has been on a wild journey. When first invented in 15th Century China (yes, actually!) they represented the sole way to advertise your services. Skip ahead a few hundred years and business cards grew to become even more powerful. The the 90s and early 2000s they continued to be one of the biggest… Continue reading Do Business Cards Still Work As A Marketing Tool in 2024?*
Not too long ago I listened to Caroline Sanger-Davis, Director of Marketing at Chester Zoo, explain on a webinar the precautions they had been putting in place to allow for reopening under new social distancing guidelines. Shortly after, the news broke that The Zoo was told it would need to remain shut indefinitely, in an… Continue reading 2020’s Creative Campaigns #13 – Chester Zoo Fights For Its Future
When working with clients to come up with a creative campaign, it’s important to understand that creativity isn’t like a faucet that can be turned on and off at will. It’s a muscle that needs to be worked out, and one of the best ways to do that is with regular brainstorming sessions. Here, we’re… Continue reading Brainstorming Session 101: Bringing Life To Your Marketing Ideas*
Your website is often a customer’s introduction to your business. While websites were once a firmly optional aspect of a business, in the past ten years or so, they have transformed into a necessity. People like to know about what they’re buying and who they’re buying from, which is what a website provides. More importantly,… Continue reading How to Turn Your Business Website Into a Marketing Success*
Marketing is an essential part of building brand awareness, but it’s also an important part of generating sales. There’s no point in generating leads if you can’t turn them into actual customers, after all. That’s why conversion rates are always an essential KPI. You could find yourself in a position where you need to improve… Continue reading 3 Great Ways To Improve Your Marketing’s Conversion Rates*
Networking events can evoke a mix of excitement and anxiety for many of us. While the promise of connecting with like-minded professionals and potential opportunities is enticing, the prospect of striking up conversations with strangers can be daunting. It's not uncommon to feel a wave of apprehension before stepping into a room filled with unfamiliar… Continue reading Networking Events 101— The Key To Make Them Work Harder*
A lot of business owners make the assumption that their website is, first and foremost, a marketing tool for their business. In reality, it’s usually a lot more. It’s the platform for your business, its online representation, a manifestation of your brand and, for a lot of online businesses, it is how you facilitate your… Continue reading Know How To Market Your Site, Not Just Your Business*
Jacinda Ardern, in my opinion, has set a precedent for modern politics that every world leader should aspire to. New Zealand's youngest prime minister in more than 150 years, Ardern has been globally praised for her prolific efforts in deadling with the global Coronavirus crisis. There's one blindingly obvious reason as to why this is, I believe.… Continue reading Crisis Communications: What We Can Learn From Jacinda Ardern
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 