Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
I'm back for my first blog of 2025 - and picking up the topic of influencers. It caught my attention recently that TikTokker Becki Jones (who side note, I bloody love) has been collaborating with Vinted. With engaging with her videos, however, also comes the inevitable hate train that follows her. And so, it also… Continue reading Lessons From The Becki Jones x Vinted Collab
ICYMI, Bluesky , a new social media platform created by Twitter’s co-founder and former CEO Jack Dorsey, has climbed to 22 million users in just a few weeks. Though this is dwarfed by X's colossal 611 million user base, such unprecedented growth in such a short amount of time should not be understated. Even I've… Continue reading Why It’s Time To Say Hi! To Bluesky
Last night at Leopard, we had one of our Open House events where people looking to get into the world of marketing can come along, hear talks from some of our team, and chat to us about kickstarting their careers. I spent a lot of time talking to wonderfully passionate, enigmatic, talented people - and… Continue reading How To Get Ahead As A PR Newbie
Despite being one of the most depressive months of the year (yes I'm starting on a bad note, but it's spring soon), the one interesting thing about February is Valentine's Day. Whilst I'm not a superfan of the holiday itself, I do always love seeing the weird and wonderful stunts that companies pull out of… Continue reading My Favourite Creative Campaigns Of February 2022
In the month that Greggs announced its largest ever cafĂ© would be opening in Birmingham in no other than Primark, then brought out its very own sell-out clothing line to seal the deal, it would appear that truly anything is possible. Today on the blog, we discuss brand collaborations, the best examples of them and whether they’ll work for your business.… Continue reading The Lowdown On Brand Collaborations
Cards on the table, I've been frankly rubbish at talking about the campaigns I love, which is what this blog used to be all about! 2022 is the year I eat that frog and get back into it. I promise I'm not making excuses, but because I used to write about all the wonderful things… Continue reading My Favourite Creative Campaigns Of January 2022
In a recent webinar with Head of Ryanair’s social, Michael Corcoran, one of his arguments that I found particularly compelling (and perhaps a little controversial) was that influencer marketing is on the decline, and is about to be replaced with working with creators instead. Will creator marketing catch on? I’ve been thinking a lot about it since,… Continue reading Ding Ding Ding… Influencer Vs. Creator
I don't know about you, but I feel like mental health in the industry gets spoken about quite often, but then as we move on, the conversations die down, and until something controversial surfaces again, that's it for a while. I myself am guilty of contributing to this, I've written a number of blogs in… Continue reading Things We Can Do To Encourage Mental Health Conversations In PR
It's #BlackCountryDay today, and therefore I thought it an apt time to talk about my journey of accepting my background and learning to love it, as opposed to shying away from it - which I've done for many years. For those who know me personally, you'll know I struggle enormously with my accent, and the… Continue reading Troubles Of A Black Coun-traay PR Girl
This afternoon, I thought I'd dust the cobwebs off my keyboard and do something I haven't done in a while: sit down to write a blog. In between exciting things happening at work, buying a house, moving down the country and this global pandemic thing that's apparently still going on, my blog has been neglected… Continue reading 7 Mistakes I Made As A Digital PR
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 