Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
In digital PR in particular, you can be working on campaigns that get 100+ pieces of coverage. Though these numbers are impressive, the industry is also often criticised for generating PR exposure that doesn't actually hold much value (think brainteasers, for example - we've all done them). What's really valuable though, is PR coverage that… Continue reading Extending The Lifespan Of PR Coverage
Burger King is a brand that's gone viral in the UK for a few reasons recently (some good, some bad). First, was just before Halloween when they launched a campaign that was branded out of touch by many communications professionals, for tormenting real businesses that have closed down. Pandemic or no pandemic, ultimately the failure… Continue reading Why It Pays To Change Tack
Whenever you are trying to improve your digital marketing, you need to make sure that you are doing a few essential things. It doesn’t really matter what your goal is or what you are actually trying to market to the world. What matters most of all is that you are doing so as uniquely as… Continue reading The Secret To Unique Digital Marketing*
In an online world, it's challenging to stand out from the crowd when marketing your business. You have a lot of competition, and you need innovative ways to get noticed. This article will provide you with some great tips for improving your Online Marketing Execution and ROI in 2021! Photo by Dominika Roseclay from Pexels… Continue reading Innovative Ways To Optimise Your Online Marketing Execution And ROI*
If you work in social media, you've seen it. The Facebook post that held the potential to decimate the PureGym brand with a single, distasteful sentence. Yesterday, social media kicked up a storm following a themed workout that could only be described as the worst thing I've ever seen. "Slavery is hard, and so is… Continue reading PureWrong: Why A Universal Social Strategy Is Important
If you’re hot on content marketing, you’ll know that viral pieces are one of the best ways to grow your audience and build exposure for your brand or channel. Everyday we’re exposed to viral content online without even realising it, but what is the formula for going viral and how do you achieve it? If… Continue reading 9 Must-Haves To Go Viral On Social Media*
It's been a while since I wrote a 'creative campaigns' blog, and trust me I have tonnes to catch up on. I had to bring it back though, with one of most brilliantly unapologetic stunts that I've seen not just this year, but ever. One way to beat your competitors? Force your customers to completely… Continue reading 2020’s Creative Campaigns #15 – Delete Your Competition
Whether you're a comms-bod or not, I'm fairly certain you've seen *that* Dettol ad recently. The one branded by many as dodgy Trainspotting copy, and branded by so even more as 'entirely out of touch'. The infamous poster set social media sparks flying a few weeks ago when it was spotted, and posted on Twitter,… Continue reading A (Det)total Marketing Failure?
Fashion and marketing have been around for centuries. Style is designed to change or keep up with the times, while marketing adapts to sell its product or service. Nowadays, we see this very same advertising strategy used by fashion brands, such as Ralph Lauren. Let’s unpack the synergy between fashion and marketing and their symbiotic… Continue reading A Thousand Words Leave Not The Same Deep Impression As Does A Single Deed*
Whether you’re an individual, a small business, or a large corporation, your website or blog is your brand. A customer or reader should be able to look through your blog and know who you are. Despite this, plenty of people don’t run their blogs in the most effective way. For example, they might have issues… Continue reading How You Can Use PR Techniques To Boost Your Blog*
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 