Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
Dearest reader, this blog has been a bit heavy recently, hasn't it? So, having just binged watched the second season of Bridgerton to within an inch of my life, I thought that today, I'd write about the PR lessons we can all take from the Ton - of which they are many. Warning: MAY contain… Continue reading PR Lessons From The Ton
This is not the blog post I thought I'd be sitting down to write this weekend. Having just got back from 3 fantastic days at BrightonSEO (if you follow me on Twitter you *might* just know that!) I have a whole host of things I want to, and will, talk about on this blog. But… Continue reading How The F*ck Am I Up For 2 Awards?!
Hello! I can't believe it's April already. It feels like I blinked and March passed us by. Didn't mean we weren't treated to a plethora of lovely creative campaigns, though. Here are the ones that caught my eye last month, and why I loved them. My Top 5 PR Campaigns Of March 2022 1. Innocent's… Continue reading My Favourite Creative Campaigns Of March 2022
Many businesses use social media to advertise and to build brand awareness. But there is another use for social media that many companies overlook. Social media gives you ready access to thousands of people around the world and there is a lot of data that you can pull from these platforms. This can make it… Continue reading Is Social Media A Good Market Research Tool?*
Hoping to rank higher on the web? Every business can take advantage of various measures that will help push their website up on the search engines. This will boost visibility and also help you see more sales. Let’s discuss the best ways to rank higher on the web. Outsourcing SEO You can take advantage of… Continue reading Cracking the Code: Locking In Higher Search Engine Rankings*
Marketing is a vital part of any business that wants to grow. Without an effective strategy in place, likely, you will not see the growth that you desire. Marketing enables your business to become visible in a variety of places, such as search engines and social media. It also increases the awareness of your brand… Continue reading Important Marketing Mistakes to Avoid*
Despite being one of the most depressive months of the year (yes I'm starting on a bad note, but it's spring soon), the one interesting thing about February is Valentine's Day. Whilst I'm not a superfan of the holiday itself, I do always love seeing the weird and wonderful stunts that companies pull out of… Continue reading My Favourite Creative Campaigns Of February 2022
In the month that Greggs announced its largest ever café would be opening in Birmingham in no other than Primark, then brought out its very own sell-out clothing line to seal the deal, it would appear that truly anything is possible. Today on the blog, we discuss brand collaborations, the best examples of them and whether they’ll work for your business.… Continue reading The Lowdown On Brand Collaborations
Marketing is a tricky game, and even the most experienced professionals can make costly mistakes. However, marketing is essential for any business. That's why it's important to understand the standard and lesser-known pitfalls you may encounter. With the right strategies and plenty of caution, you can steer clear of marketing mistakes in 2023. This article… Continue reading Steering Clear of Costly Marketing Mistakes in 2023*
International Women's Day is just around the corner, and Pride month isn't a million miles away either. So, this brings me to talk about something that every year I sit down to write, and never quite find the words to say. And that is about the issue of 'woke marketing' and my issue with brands… Continue reading Rainbow-Washing, Femvertising & Everything Wrong With Woke Marketing
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 