Your website is often a customer’s introduction to your business. While websites were once a firmly optional aspect of a business, in the past ten years or so, they have transformed into a necessity. People like to know about what they’re buying and who they’re buying from, which is what a website provides. More importantly,… Continue reading How to Turn Your Business Website Into a Marketing Success*
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3 Great Ways To Improve Your Marketing’s Conversion Rates*
Marketing is an essential part of building brand awareness, but it’s also an important part of generating sales. There’s no point in generating leads if you can’t turn them into actual customers, after all. That’s why conversion rates are always an essential KPI. You could find yourself in a position where you need to improve… Continue reading 3 Great Ways To Improve Your Marketing’s Conversion Rates*
Networking Events 101— The Key To Make Them Work Harder*
Networking events can evoke a mix of excitement and anxiety for many of us. While the promise of connecting with like-minded professionals and potential opportunities is enticing, the prospect of striking up conversations with strangers can be daunting. It's not uncommon to feel a wave of apprehension before stepping into a room filled with unfamiliar… Continue reading Networking Events 101— The Key To Make Them Work Harder*
Know How To Market Your Site, Not Just Your Business*
A lot of business owners make the assumption that their website is, first and foremost, a marketing tool for their business. In reality, it’s usually a lot more. It’s the platform for your business, its online representation, a manifestation of your brand and, for a lot of online businesses, it is how you facilitate your… Continue reading Know How To Market Your Site, Not Just Your Business*
What Employers Get Wrong About Marketing Roles*
If you asked someone who had never worked in the marketing industry before or even heard of it, to take a look at a bunch of current job ads for marketing positions, they’d probably be able to give you an answer when you asked them what a marketing manager does. Thanks to COVID, there are… Continue reading What Employers Get Wrong About Marketing Roles*
Get The Most Out Of Online Marketing*
No matter what you’re trying to advertise, there’s so much to gain from using the internet as a way to get the message out there. You have so many platforms, methods, and routes to take to reach an audience, and it’s up to you to be creative with your marketing! It’s easy to reach an… Continue reading Get The Most Out Of Online Marketing*
PR Insights That Could Boost Your Marketing Strategies*
Like any other diverse field, the PR industry gets more rigorous by the day and often proves hard for people who don't go above and beyond to promote their brands. Maintaining strong public relations requires consistent attention-worthy activities that ultimately complement the marketing strategies of your company. Mastering this form of promotion and advertisement plays… Continue reading PR Insights That Could Boost Your Marketing Strategies*
Is Your Business Inefficiency Impacting your Bottom Line? Find out Here
Do you feel as though your business inefficiency is impacting your bottom line? If so then now is the time for you to do something about that. This guide will show you what steps you can take to try and bolster your company while solving some of the many mistakes you could be making. Inefficient… Continue reading Is Your Business Inefficiency Impacting your Bottom Line? Find out Here
Should We All Be Trying To Go Viral?*
Viral content gets spread online like wildfire. So, when it comes to marketing, wanting to go viral makes sense. There’s likely no easier way to take someone from social zero to viral hero. And all it takes is a hit video, post, or picture. Is it a good marketing strategy, though? Can we all shed… Continue reading Should We All Be Trying To Go Viral?*
2019’s Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages
A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading 2019’s Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 