Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
Cards on the table, I've been frankly rubbish at talking about the campaigns I love, which is what this blog used to be all about! 2022 is the year I eat that frog and get back into it. I promise I'm not making excuses, but because I used to write about all the wonderful things… Continue reading My Favourite Creative Campaigns Of January 2022
In a recent webinar with Head of Ryanair’s social, Michael Corcoran, one of his arguments that I found particularly compelling (and perhaps a little controversial) was that influencer marketing is on the decline, and is about to be replaced with working with creators instead. Will creator marketing catch on? I’ve been thinking a lot about it since,… Continue reading Ding Ding Ding… Influencer Vs. Creator
I don't know about you, but I feel like mental health in the industry gets spoken about quite often, but then as we move on, the conversations die down, and until something controversial surfaces again, that's it for a while. I myself am guilty of contributing to this, I've written a number of blogs in… Continue reading Things We Can Do To Encourage Mental Health Conversations In PR
Is everything you've ever said perfect? Or, like myself and pretty much everyone else I know, have you said things, especially when you were younger, that could be taken pretty badly out of context? Luckily for you, you probably don't have half the country scrutinising your every move. Quite unlike newly-appointed Creative Director of Pretty… Continue reading Quit With The Cancel Culture, It’s Damaging
Startup marketing is a critical part of getting a new business off the ground. Without adequate campaigns and seeing them through, the company has almost zero chance of recognition and exposure down the proper channels. Some common principles include targeting multiple marketing channels, generating interest through the web, and focusing only on marketing methods you… Continue reading When Should Startup Marketing Begin?*
I wrote this blog for Source PR, where it appeared first, but I thought it deserved a place here too... During lockdown 1.0 (which feels exactly 472894790 years ago), I began studying an ‘at-home’ psychology course to better understand the human mind and the way we think, because as communicators this is fundamentally important to… Continue reading Why Aren’t We Loving The John Lewis Christmas Ad?
Do you ever feel as though you can't let something go until you've gotten everything off your chest? That's how I feel about a certain debacle that unfolded a week or so ago whilst I was on holiday. I'm not here to name names, but there was an accusation made via a now-infamous Glassdoor review… Continue reading My Two Cents On ‘That’ Mental Health Conversation
A website will be the backbone of your online business. Without a website, you won’t be able to sell products, attract new customers, and have online brand visibility. When you have a website, it is important to put your heart and soul into it. It doesn’t matter if you don’t have website experience, as this… Continue reading Ways To Maximize The Success Of Your Website Today*
Are you in charge of promoting your city or location to lure travellers and tourists? Then you know the many benefits tourism offers for any city. It's considered one of the most organic ways to stimulate the city's economy while playing a crucial role in promoting its socioeconomic development. Almost every city has something beautiful… Continue reading Marketing Tips To Attract More Tourists To Your City*
There are few things as brill as the Great British Bake Off. It’s become ingrained in our culture - everyone knows to sit down at 8 pm on Tuesday to watch the latest episode. Amongst the drama and excellent baking, one key thing has stood out this season. Ironically, it has nothing to do with… Continue reading Is It Cake? Sainbury’s Latest Sponsorship*
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