Interviews

Quit With The Cancel Culture, It’s Damaging

Is everything you've ever said perfect? Or, like myself and pretty much everyone else I know, have you said things, especially when you were younger, that could be taken pretty badly out of context? Luckily for you, you probably don't have half the country scrutinising your every move. Quite unlike newly-appointed Creative Director of Pretty… Continue reading Quit With The Cancel Culture, It’s Damaging

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Why Aren’t We Loving The John Lewis Christmas Ad?

I wrote this blog for Source PR, where it appeared first, but I thought it deserved a place here too... During lockdown 1.0 (which feels exactly 472894790 years ago), I began studying an ‘at-home’ psychology course to better understand the human mind and the way we think, because as communicators this is fundamentally important to… Continue reading Why Aren’t We Loving The John Lewis Christmas Ad?

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Why Your Business Needs A Strong Tone Of Voice*

Ask a group of marketers or communications professionals about a great tone of voice for business, and you can guarantee that someone reference Monzo, the challenger bank which continually outperforms the huge multi-nationals in terms of engaging customers and it’s wider audience through consistently excellent corporate comms.  The tone of voice is a key element… Continue reading Why Your Business Needs A Strong Tone Of Voice*