Influencers can be problematic at the best of times, but the pandemic has really unearthed a lot of issues. Handfuls of high-profile individuals including Fearne McCann, Zara Holland and Molly-Mae Hague have recently been slammed publicity for breaking lockdown rules, which includes flouting isolation, wearing masks incorrectly and travelling to and from restricted countries. This… Continue reading Working With Covid Rule Breaking Influencers
Creative CVs, we've all seen them. Especially since the pandemic started, I've noticed more and more posts on LinkedIn and Twitter of people attaching their CVs to denim jackets, creating games to show them off, and who can forget the time that somebody's application was allegedly sent via owl to Social Chain? Like a domino… Continue reading Can Creative CVs Do More Harm Than Good?
2020 was one heck of a year, but it didn't dwindle the spirits of creatives across the world. Despite some very turbulent times, there was still a plethora of commendable PR campaigns to come out of last year, and I tried my hardest to record my favourites. Unfortunately, my 'creative campaign' roundups only reached 17… Continue reading Best PR Campaigns From 2020
I'm as much of a fan of Cadbury's as any person, but for me, there's one PR campaign they continue to run every year that irks me. I have written about the infamous Creme Egg hunt before, in one of its first years of action, because it was quickly met with controversy after avid enthusiasts… Continue reading Dear Cadbury’s, Please Read The Room
Ever year, the beginning of Christmas is marked by the release of the John Lewis (and Partners) advert, which this year premiered on social media on Friday 13th November 2020. Surely one of the most challenging and bizarre years since the company started trading, many people had eyes on the brand to see how they'd… Continue reading My Thoughts On Christmas Advertising This Year
Much like the Greggs sausage roll, the Nando's peri peri chicken and the McDonalds Big Mac, the Tesco meal deal is iconic. Therefore, a chance to win one will never fall on deaf ears. Tesco could have done a classic 'like, share and follow' for their recent social media competition, it would have worked. But… Continue reading 2020’s Creative Campaigns #17 – Free Meal Deals Up For Grabs
Already a cut above others with their sustainable carrier bag options, where most high street retailers still only offer a plastic option for 5-10p a pop, Primark has been using its classic brown paper bag since 2002. This year, they go that bit further on the sustainability charter by focusing on not only presenting an… Continue reading 2020’s Creative Campaigns #16 – Reuse That (Primark) Bag!
In digital PR in particular, you can be working on campaigns that get 100+ pieces of coverage. Though these numbers are impressive, the industry is also often criticised for generating PR exposure that doesn't actually hold much value (think brainteasers, for example - we've all done them). What's really valuable though, is PR coverage that… Continue reading Extending The Lifespan Of PR Coverage
Burger King is a brand that's gone viral in the UK for a few reasons recently (some good, some bad). First, was just before Halloween when they launched a campaign that was branded out of touch by many communications professionals, for tormenting real businesses that have closed down. Pandemic or no pandemic, ultimately the failure… Continue reading Why It Pays To Change Tack
If you work in social media, you've seen it. The Facebook post that held the potential to decimate the PureGym brand with a single, distasteful sentence. Yesterday, social media kicked up a storm following a themed workout that could only be described as the worst thing I've ever seen. "Slavery is hard, and so is… Continue reading PureWrong: Why A Universal Social Strategy Is Important