Opinion

Ding Ding Ding… Influencer Vs. Creator

In a recent webinar with Head of Ryanair’s social, Michael Corcoran, one of his arguments that I found particularly compelling (and perhaps a little controversial) was that influencer marketing is on the decline, and is about to be replaced with working with creators instead. Will creator marketing catch on? I’ve been thinking a lot about it since,… Continue reading Ding Ding Ding… Influencer Vs. Creator

Opinion

Things We Can Do To Encourage Mental Health Conversations In PR

I don't know about you, but I feel like mental health in the industry gets spoken about quite often, but then as we move on, the conversations die down, and until something controversial surfaces again, that's it for a while. I myself am guilty of contributing to this, I've written a number of blogs in… Continue reading Things We Can Do To Encourage Mental Health Conversations In PR

Interviews

Quit With The Cancel Culture, It’s Damaging

Is everything you've ever said perfect? Or, like myself and pretty much everyone else I know, have you said things, especially when you were younger, that could be taken pretty badly out of context? Luckily for you, you probably don't have half the country scrutinising your every move. Quite unlike newly-appointed Creative Director of Pretty… Continue reading Quit With The Cancel Culture, It’s Damaging

Uncategorized

Why Aren’t We Loving The John Lewis Christmas Ad?

I wrote this blog for Source PR, where it appeared first, but I thought it deserved a place here too... During lockdown 1.0 (which feels exactly 472894790 years ago), I began studying an ‘at-home’ psychology course to better understand the human mind and the way we think, because as communicators this is fundamentally important to… Continue reading Why Aren’t We Loving The John Lewis Christmas Ad?