Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge.
It's 2019, and almost everything relies on some form of technology nowadays. Within a few seconds of waking up every morning, you're likely to have interacted with a digital asset one way or another. Apparently, 43% of us take our phone to bed every night with us and spend at least an hour or more a week in… Continue reading Has Digitisation Made Public Relations More Complicated?
LUSH are revolutionary in their business model, there's no question about that. Shouting loud and proud about not only shunning animal testing on their own products, but also actively fighting against the entire regime globally too. Their brand is renowned for being vibrant, quirky and original which is why I was so surprised to hear… Continue reading LUSH Bid Goodbye To Social Media (For Better Or For Worse?)
April Fools' Day has rolled around for another year and now I'm working in the heart of public relations, it hasn't been as well received from me as previous years. While I was studying, I was a huge fan of April Fools' Day stunts, but that now I'm working within the industry - I'm a… Continue reading April Fools’ Day 2019 – The Best (And Worst) Efforts
A few days ago, I tweeted about Tinder releasing what was quite clearly an April Fool's gag prematurely. The saying goes that if you make a joke after the clock strikes 12, then the joke is on you instead. But how about exerting your efforts days before the first of April? That's bad luck for sure, right?… Continue reading How Much Effort Should You Be Putting Into Your April Fools’ Comms?
In the world of PR and marketing, there's a very fine line between being clever, and being disrespectful when it comes to talking about other brands. I remember a time when I thought it was totally abhorrent to talk about, or moreover talk down another brand. I'll never forget being totally shocked to see adverts on the… Continue reading Exploring The Art Of Imitation And ‘Banter’ In PR
I recently wrote about the latest debacle in influencer marketing which concerned ex-Love Island store Georgia Harrison promoting a product which most would largely argue was unethical. I've dabbled in influencer marketing, but I'm no expert. Nevertheless - I'm intrigued by it. So, to help out with the post I employed Scott Guthrie (who's an… Continue reading Guest Post: What’s It Like Working In Influencer Marketing?
This fortnight's #CommsSchool homework is to share your blogging habits with the community. As well addressed by Stephen and Marcel in their Webinar on Tuesday, it's vital to keep on writing, and to populate your blog regularly. Otherwise, what's the point? But, how do you find the time to work a full-time job, go to… Continue reading #CommsSchool Homework – My Writing Habits
It's naivety to think that anything the Kardashians or the Jenners do is accidental. You've heard the saying 'the devil works hard but Kris Jenner works harder' and it's entirely true. The Dash-Jenner PR machine is tireless and is one to be truly admired. I'm not a fan of their lifestyle, but I'm sure in awe of… Continue reading How Far Would You Go For Publicity?
Influencer marketing is very closely tied in with PR. And don't get me wrong, it can be an extremely valuable tool - if it's done right. Unfortunately, however, with the market becoming saturated, and with more and more individuals seeing influencer marketing as a method of making a quick book - the practice is now experiencing its… Continue reading Influence And Ethics – Where Do We Draw The Line?
Because who says the learning ends at university right? Though an initiative set up largely to encourage and teach PR students to "develop communities, create content, and get ahead in comms careers", the Comms School that has been put together by Stephen Waddington and Marcel Klebba seemed too generous to ignore. Plus, I'm a big… Continue reading #CommsSchool Homework – The PR Blogs I Admire
