Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
Many companies have huge swathes of customer data at their disposal, but have no idea as to how to use it effectively. There are actually many productive ways to use customer data. This guide explains some of the best ways to put your data to use. Understand your audience with analytics Customer data can be… Continue reading What Should You Do With All That Customer Data?*
Look, I'm going to say what I think a few of us are probably thinking: why do we keep having to deal with so many bloody social media updates? In the same month that we wave goodbye to fleets (which I'm sure nobody will miss, TikTok toys with the ideas of adding stories to its… Continue reading Must Social Media Channels Keep Changing?!
These days, TikTok virality is the dream of most brands and social media managers. Now such a powerful platform, TikTok has come a really long way in the last 3 years or so. It seems like everybody is using it, whether they're content creating or are a silent scroller. Plus, the app is not exclusive… Continue reading The Toxicity Of TikTok Fame
Recently, I noticed a tweet that suggested you were only as good as your last 30 days in PR. Here's why I think - excuse my French - that's total boll*cks. But let's be fair first. I do understand the rationale behind a post like this, there are recurring arguments (especially in digital PR land,… Continue reading Are You Only As Good As Your Last 30 Days In PR?
The question of the week is: Team Cuthbert or Team Colin? And yes, if you've missed the news, that's a genuinely real problem we're faced with. In the 'food fight' of the century, M&S began legal action against Aldi to “protect” their iconic Colin the Caterpillar from its rival chocolate sponge roll, Cuthbert. Apparently there's nothing more… Continue reading The Caterpillars Are In The Ring, But Will Either Win?
A successful marketing campaign can do wonders for your visibility. However, you need to get it right, and it's not always easy to come up with something that stands out, grabs attention, and demonstrates your abilities. In order to make your marketing really stand out, you must carefully consider every component of it. Here are… Continue reading Tips To Make Your Marketing Stand Out *
A marketing career can be an amazing opportunity to do so much within the world of business. Whether it's promoting products, venturing into PR, or just working with a company that you believe in, a marketing career can offer a lot. But starting out in marketing can be difficult and competitive, so what are the… Continue reading 4 Things To Remember When Starting Your Marketing Career*
While the fear of venturing into the unknown can be discouraging, your old tactics may not be as effective as before. This makes it practical to try new strategies. As an entrepreneur, you want to experiment with new options and make adjustments until you find the right marketing strategy. With a UK survey suggesting that… Continue reading 4 Marketing Strategies You Haven’t Tried Yet*
2020 was one heck of a year, but it didn't dwindle the spirits of creatives across the world. Despite some very turbulent times, there was still a plethora of commendable PR campaigns to come out of last year, and I tried my hardest to record my favourites. Unfortunately, my 'creative campaign' roundups only reached 17… Continue reading Best PR Campaigns From 2020
Whenever you are trying to improve your digital marketing, you need to make sure that you are doing a few essential things. It doesn’t really matter what your goal is or what you are actually trying to market to the world. What matters most of all is that you are doing so as uniquely as… Continue reading The Secret To Unique Digital Marketing*
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 