A marketing career can be an amazing opportunity to do so much within the world of business. Whether it’s promoting products, venturing into PR, or just working with a company that you believe in, a marketing career can offer a lot. But starting out in marketing can be difficult and competitive, so what are the things that you have to consider when you begin this journey?
Aim for the Best Agencies
What is the best agency? It will depend on your needs. You may want to work with a marketing agency that is more ethical or you may need something that offers a bit more flexibility and a more human approach. And all these can have a big impact on your location. When it comes to some of the most popular digital marketing agencies in New York City and further afield, the best agencies really do have a focus on the human approach. Many marketing agencies can be geared towards the clients more than anything else, but the best agency is a very subjective term. Really think about what you want.
Don’t Be Afraid To Start Small
Many people believe that they’ve got to get into an agency halfway up the ladder. Every agency will have its own unique set of attitudes and quirks. You may not love the work of every single agency, but when you venture into the right one that meets your needs or you are just looking for a foot in the door, you should not be afraid to start out at the lowest level. There are many benefits to doing this; starting out at the bottom of the ladder means you can observe the agency in its entirety, it gives you the opportunity to pinpoint where you’d like to progress, but also when you are starting out small, you have got to swallow your pride to an extent.
Don’t Neglect Your Personal Brand
You may be working above and beyond to ensure that people are recognising your abilities, but at the same time, you should not neglect your personal brand. The fact is that you can use what you are learning in the agency to help promote yourself on LinkedIn. A personal brand is so important when it comes to career progression and your LinkedIn page needs to have the same sense of style and substance as any marketing campaign.
Continue Your Education Outside of the Office
Keep your eyes and ears to the ground but you also need to continue your education outside of the working environment. You can spend time looking at some of the best creative campaigns out there and seeing what makes them so successful. But you can also utilise this to your advantage, especially when it comes to little suggestions that may help campaigns being done in-house. Sometimes, the people at the very top aren’t able to keep their eye out on what is going on in the entire industry. Being able to keep abreast of some of the best marketing campaigns out there could mean you are saving your employers from a major misfire, especially if there’s a very similar campaign out there.