Ever year, the beginning of Christmas is marked by the release of the John Lewis (and Partners) advert, which this year premiered on social media on Friday 13th November 2020. Surely one of the most challenging and bizarre years since the company started trading, many people had eyes on the brand to see how they'd… Continue reading My Thoughts On Christmas Advertising This Year
Much like the Greggs sausage roll, the Nando's peri peri chicken and the McDonalds Big Mac, the Tesco meal deal is iconic. Therefore, a chance to win one will never fall on deaf ears. Tesco could have done a classic 'like, share and follow' for their recent social media competition, it would have worked. But… Continue reading 2020’s Creative Campaigns #17 – Free Meal Deals Up For Grabs
Already a cut above others with their sustainable carrier bag options, where most high street retailers still only offer a plastic option for 5-10p a pop, Primark has been using its classic brown paper bag since 2002. This year, they go that bit further on the sustainability charter by focusing on not only presenting an… Continue reading 2020’s Creative Campaigns #16 – Reuse That (Primark) Bag!
In digital PR in particular, you can be working on campaigns that get 100+ pieces of coverage. Though these numbers are impressive, the industry is also often criticised for generating PR exposure that doesn't actually hold much value (think brainteasers, for example - we've all done them). What's really valuable though, is PR coverage that… Continue reading Extending The Lifespan Of PR Coverage
Burger King is a brand that's gone viral in the UK for a few reasons recently (some good, some bad). First, was just before Halloween when they launched a campaign that was branded out of touch by many communications professionals, for tormenting real businesses that have closed down. Pandemic or no pandemic, ultimately the failure… Continue reading Why It Pays To Change Tack
If you work in social media, you've seen it. The Facebook post that held the potential to decimate the PureGym brand with a single, distasteful sentence. Yesterday, social media kicked up a storm following a themed workout that could only be described as the worst thing I've ever seen. "Slavery is hard, and so is… Continue reading PureWrong: Why A Universal Social Strategy Is Important
It's been a while since I wrote a 'creative campaigns' blog, and trust me I have tonnes to catch up on. I had to bring it back though, with one of most brilliantly unapologetic stunts that I've seen not just this year, but ever. One way to beat your competitors? Force your customers to completely… Continue reading 2020’s Creative Campaigns #15 – Delete Your Competition
Whether you're a comms-bod or not, I'm fairly certain you've seen *that* Dettol ad recently. The one branded by many as dodgy Trainspotting copy, and branded by so even more as 'entirely out of touch'. The infamous poster set social media sparks flying a few weeks ago when it was spotted, and posted on Twitter,… Continue reading A (Det)total Marketing Failure?
Fashion and marketing have been around for centuries. Style is designed to change or keep up with the times, while marketing adapts to sell its product or service. Nowadays, we see this very same advertising strategy used by fashion brands, such as Ralph Lauren. Let’s unpack the synergy between fashion and marketing and their symbiotic… Continue reading A Thousand Words Leave Not The Same Deep Impression As Does A Single Deed*
Whether you’re an individual, a small business, or a large corporation, your website or blog is your brand. A customer or reader should be able to look through your blog and know who you are. Despite this, plenty of people don’t run their blogs in the most effective way. For example, they might have issues… Continue reading How You Can Use PR Techniques To Boost Your Blog*