In a recent webinar with Head of Ryanair’s social, Michael Corcoran, one of his arguments that I found particularly compelling (and perhaps a little controversial) was that influencer marketing is on the decline, and is about to be replaced with working with creators instead. Will creator marketing catch on? I’ve been thinking a lot about it since,… Continue reading Ding Ding Ding… Influencer Vs. Creator
I don't know about you, but I feel like mental health in the industry gets spoken about quite often, but then as we move on, the conversations die down, and until something controversial surfaces again, that's it for a while. I myself am guilty of contributing to this, I've written a number of blogs in… Continue reading Things We Can Do To Encourage Mental Health Conversations In PR
Is everything you've ever said perfect? Or, like myself and pretty much everyone else I know, have you said things, especially when you were younger, that could be taken pretty badly out of context? Luckily for you, you probably don't have half the country scrutinising your every move. Quite unlike newly-appointed Creative Director of Pretty… Continue reading Quit With The Cancel Culture, It’s Damaging
Thursday, the 'new kid on the block' amongst the dating app scene has gone viral once again today. The platform has caught my eye multiple times over the last few months, mostly due to guerrilla marketing channelled through one of its interns. Examples include her being handcuffed to a post for #CuffingSeason, being tasked to… Continue reading Are Thursday Too Thirsty For Fame?
I wrote this blog for Source PR, where it appeared first, but I thought it deserved a place here too... During lockdown 1.0 (which feels exactly 472894790 years ago), I began studying an ‘at-home’ psychology course to better understand the human mind and the way we think, because as communicators this is fundamentally important to… Continue reading Why Aren’t We Loving The John Lewis Christmas Ad?
Do you ever feel as though you can't let something go until you've gotten everything off your chest? That's how I feel about a certain debacle that unfolded a week or so ago whilst I was on holiday. I'm not here to name names, but there was an accusation made via a now-infamous Glassdoor review… Continue reading My Two Cents On ‘That’ Mental Health Conversation
I have been babbling about pitching for talks and accepting podcast invitations recently, and that's for a good reason. For a long time now, I've spoken about my poor experiences within the digital PR industry, and the messages in my DMs tell me that sadly, I'm not the only one to have felt the way… Continue reading My Top 10 PR Red Flags To Pay Attention To 🚩
You might be surprised to discover that I went to BrightonSEO recently. You might also recognise that to be sarcastic as it was pretty much all I spoke about for at least a week straight. Here I am, over two weeks on, still talking about it. What can I say? I've somewhat famously made the… Continue reading What BrightonSEO Taught Me About MYSELF
Look, I'm going to say what I think a few of us are probably thinking: why do we keep having to deal with so many bloody social media updates? In the same month that we wave goodbye to fleets (which I'm sure nobody will miss, TikTok toys with the ideas of adding stories to its… Continue reading Must Social Media Channels Keep Changing?!
These days, TikTok virality is the dream of most brands and social media managers. Now such a powerful platform, TikTok has come a really long way in the last 3 years or so. It seems like everybody is using it, whether they're content creating or are a silent scroller. Plus, the app is not exclusive… Continue reading The Toxicity Of TikTok Fame