My China Diary

Dear Cadbury’s, Please Read The Room

I'm as much of a fan of Cadbury's as any person, but for me, there's one PR campaign they continue to run every year that irks me. I have written about the infamous Creme Egg hunt before, in one of its first years of action, because it was quickly met with controversy after avid enthusiasts… Continue reading Dear Cadbury’s, Please Read The Room

Campaigns

2020’s Creative Campaigns #17 – Free Meal Deals Up For Grabs

Much like the Greggs sausage roll, the Nando's peri peri chicken and the McDonalds Big Mac, the Tesco meal deal is iconic. Therefore, a chance to win one will never fall on deaf ears. Tesco could have done a classic 'like, share and follow' for their recent social media competition, it would have worked. But… Continue reading 2020’s Creative Campaigns #17 – Free Meal Deals Up For Grabs

Campaigns

2020’s Creative Campaigns #16 – Reuse That (Primark) Bag!

Already a cut above others with their sustainable carrier bag options, where most high street retailers still only offer a plastic option for 5-10p a pop, Primark has been using its classic brown paper bag since 2002. This year, they go that bit further on the sustainability charter by focusing on not only presenting an… Continue reading 2020’s Creative Campaigns #16 – Reuse That (Primark) Bag!

Opinion

Extending The Lifespan Of PR Coverage

In digital PR in particular, you can be working on campaigns that get 100+ pieces of coverage. Though these numbers are impressive, the industry is also often criticised for generating PR exposure that doesn't actually hold much value (think brainteasers, for example - we've all done them). What's really valuable though, is PR coverage that… Continue reading Extending The Lifespan Of PR Coverage

Campaigns

Why It Pays To Change Tack

Burger King is a brand that's gone viral in the UK for a few reasons recently (some good, some bad). First, was just before Halloween when they launched a campaign that was branded out of touch by many communications professionals, for tormenting real businesses that have closed down. Pandemic or no pandemic, ultimately the failure… Continue reading Why It Pays To Change Tack

PureGym social media management Luton & Dunstable
Opinion

PureWrong: Why A Universal Social Strategy Is Important

If you work in social media, you've seen it. The Facebook post that held the potential to decimate the PureGym brand with a single, distasteful sentence. Yesterday, social media kicked up a storm following a themed workout that could only be described as the worst thing I've ever seen. "Slavery is hard, and so is… Continue reading PureWrong: Why A Universal Social Strategy Is Important

Campaigns

2020’s Creative Campaigns #15 – Delete Your Competition

It's been a while since I wrote a 'creative campaigns' blog, and trust me I have tonnes to catch up on. I had to bring it back though, with one of most brilliantly unapologetic stunts that I've seen not just this year, but ever. One way to beat your competitors? Force your customers to completely… Continue reading 2020’s Creative Campaigns #15 – Delete Your Competition