A little over two weeks ago, social media fell silent for the day. Something quite unlike I've ever seen before, my feed was filled with black squares and the hashtag #BlackOutTuesday. Why? To show solidarity with the Black Lives Matter movement after the murder of George Floyd by Derek Chauvin in Minneapolis. I'll spare the… Continue reading Solidarity On Social Media: What Did It Achieve?
Not too long ago I listened to Caroline Sanger-Davis, Director of Marketing at Chester Zoo, explain on a webinar the precautions they had been putting in place to allow for reopening under new social distancing guidelines. Shortly after, the news broke that The Zoo was told it would need to remain shut indefinitely, in an… Continue reading Creative Campaigns #13 – Chester Zoo Fights For Its Future
I think it's fair to say that the Government's communications have been a little confusing and contradictory recently. I daren't even bring up the arguments I have about the 'new rules' put in place today, what I wanted to talk about instead was the updated messaging from those above. "Stay alert, control the virus, save… Continue reading Stay Alert, Control The Virus: What’s In A Slogan?
I think I just discovered my favourite brand. So naturally, I had to write about them. After being sent a free box from one of my friends (shoutout to Rebecca, you're the best!) I was so excited to receive my bouquet in the post. I'd heard nothing but good things of Freddie's Flowers - the UK… Continue reading A Brand That Ticks (Almost) Every Box: Freddie’s Flowers
Jacinda Ardern, in my opinion, has set a precedent for modern politics that every world leader should aspire to. New Zealand's youngest prime minister in more than 150 years, Ardern has been globally praised for her prolific efforts in deadling with the global Coronavirus crisis. There's one blindingly obvious reason as to why this is, I believe.… Continue reading Crisis Communications: What We Can Learn From Jacinda Ardern
There are many mediums of marketing to now explore. Some will work for your brand, some won't. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?
Perhaps inevitably, I am finally writing about TikTok. Truth be told, when this trend started catching on I didn't anticipate it would be just as big as it is today. Since being launched in 2017, the app has enjoyed exponential growth. Its popularity, so it would seem, peaking around the time that lockdown measures started… Continue reading Is TikTok The Next Big Thing In Influencer Marketing?
If you think that your campaign won't do well right now because it's not Covid-19 related, you'd be wrong. Recently, to celebrate its 30th birthday, NASA Hubble launched a neat little campaign which meant that you could find out what it saw on your one of your birthdays. Amidst a truly awful time, Nasa Hubble's campaign… Continue reading Creative Campaigns #12 – Check What NASA Saw On Your Birthday
The National Trust has been on point with their communication strategy recently, especially seeing as they were one of the most affected organisations of the Coronavirus pandemic. Working in rural PR has really opened my eyes to how challenging, yet rewarding, promoting such an organisation can be. Even more so when you can't actually welcome… Continue reading Creative Campaigns #11 – National Trust Launches #BlossomWatch
We are all crying out for positive news at the moment. The world is rather bleak right now, and it's very easy to feel consumed by negative news and want to switch off from it entirely. Subsequently, most media outlets are desperate for buoyant stories. It's a truly strange time to be a PR, because… Continue reading The Power Of Positive PR: Captain Tom’s Story