2020 was one heck of a year, but it didn't dwindle the spirits of creatives across the world. Despite some very turbulent times, there was still a plethora of commendable PR campaigns to come out of last year, and I tried my hardest to record my favourites. Unfortunately, my 'creative campaign' roundups only reached 17… Continue reading Best PR Campaigns From 2020
I'm as much of a fan of Cadbury's as any person, but for me, there's one PR campaign they continue to run every year that irks me. I have written about the infamous Creme Egg hunt before, in one of its first years of action, because it was quickly met with controversy after avid enthusiasts… Continue reading Dear Cadbury’s, Please Read The Room
Ever year, the beginning of Christmas is marked by the release of the John Lewis (and Partners) advert, which this year premiered on social media on Friday 13th November 2020. Surely one of the most challenging and bizarre years since the company started trading, many people had eyes on the brand to see how they'd… Continue reading My Thoughts On Christmas Advertising This Year
Much like the Greggs sausage roll, the Nando's peri peri chicken and the McDonalds Big Mac, the Tesco meal deal is iconic. Therefore, a chance to win one will never fall on deaf ears. Tesco could have done a classic 'like, share and follow' for their recent social media competition, it would have worked. But… Continue reading 2020’s Creative Campaigns #17 – Free Meal Deals Up For Grabs
Already a cut above others with their sustainable carrier bag options, where most high street retailers still only offer a plastic option for 5-10p a pop, Primark has been using its classic brown paper bag since 2002. This year, they go that bit further on the sustainability charter by focusing on not only presenting an… Continue reading 2020’s Creative Campaigns #16 – Reuse That (Primark) Bag!
In digital PR in particular, you can be working on campaigns that get 100+ pieces of coverage. Though these numbers are impressive, the industry is also often criticised for generating PR exposure that doesn't actually hold much value (think brainteasers, for example - we've all done them). What's really valuable though, is PR coverage that… Continue reading Extending The Lifespan Of PR Coverage
Burger King is a brand that's gone viral in the UK for a few reasons recently (some good, some bad). First, was just before Halloween when they launched a campaign that was branded out of touch by many communications professionals, for tormenting real businesses that have closed down. Pandemic or no pandemic, ultimately the failure… Continue reading Why It Pays To Change Tack
If you work in social media, you've seen it. The Facebook post that held the potential to decimate the PureGym brand with a single, distasteful sentence. Yesterday, social media kicked up a storm following a themed workout that could only be described as the worst thing I've ever seen. "Slavery is hard, and so is… Continue reading PureWrong: Why A Universal Social Strategy Is Important
It's been a while since I wrote a 'creative campaigns' blog, and trust me I have tonnes to catch up on. I had to bring it back though, with one of most brilliantly unapologetic stunts that I've seen not just this year, but ever. One way to beat your competitors? Force your customers to completely… Continue reading 2020’s Creative Campaigns #15 – Delete Your Competition
Whether you're a comms-bod or not, I'm fairly certain you've seen *that* Dettol ad recently. The one branded by many as dodgy Trainspotting copy, and branded by so even more as 'entirely out of touch'. The infamous poster set social media sparks flying a few weeks ago when it was spotted, and posted on Twitter,… Continue reading A (Det)total Marketing Failure?