Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
This blog is late with no excuses. So with that, let's crack on shall we? It may well be halfway through the next month but I still had a handful of campaigns and ideas in my drafts from April that deserved the (albeit late) recognition for just how awesome they were. Again, sorry it's late… Continue reading My Favourite Creative Campaigns Of April 2022
Dearest reader, this blog has been a bit heavy recently, hasn't it? So, having just binged watched the second season of Bridgerton to within an inch of my life, I thought that today, I'd write about the PR lessons we can all take from the Ton - of which they are many. Warning: MAY contain… Continue reading PR Lessons From The Ton
This is not the blog post I thought I'd be sitting down to write this weekend. Having just got back from 3 fantastic days at BrightonSEO (if you follow me on Twitter you *might* just know that!) I have a whole host of things I want to, and will, talk about on this blog. But… Continue reading How The F*ck Am I Up For 2 Awards?!
Hello! I can't believe it's April already. It feels like I blinked and March passed us by. Didn't mean we weren't treated to a plethora of lovely creative campaigns, though. Here are the ones that caught my eye last month, and why I loved them. My Top 5 PR Campaigns Of March 2022 1. Innocent's… Continue reading My Favourite Creative Campaigns Of March 2022
Despite being one of the most depressive months of the year (yes I'm starting on a bad note, but it's spring soon), the one interesting thing about February is Valentine's Day. Whilst I'm not a superfan of the holiday itself, I do always love seeing the weird and wonderful stunts that companies pull out of… Continue reading My Favourite Creative Campaigns Of February 2022
In the month that Greggs announced its largest ever café would be opening in Birmingham in no other than Primark, then brought out its very own sell-out clothing line to seal the deal, it would appear that truly anything is possible. Today on the blog, we discuss brand collaborations, the best examples of them and whether they’ll work for your business.… Continue reading The Lowdown On Brand Collaborations
International Women's Day is just around the corner, and Pride month isn't a million miles away either. So, this brings me to talk about something that every year I sit down to write, and never quite find the words to say. And that is about the issue of 'woke marketing' and my issue with brands… Continue reading Rainbow-Washing, Femvertising & Everything Wrong With Woke Marketing
Cards on the table, I've been frankly rubbish at talking about the campaigns I love, which is what this blog used to be all about! 2022 is the year I eat that frog and get back into it. I promise I'm not making excuses, but because I used to write about all the wonderful things… Continue reading My Favourite Creative Campaigns Of January 2022
In a recent webinar with Head of Ryanair’s social, Michael Corcoran, one of his arguments that I found particularly compelling (and perhaps a little controversial) was that influencer marketing is on the decline, and is about to be replaced with working with creators instead. Will creator marketing catch on? I’ve been thinking a lot about it since,… Continue reading Ding Ding Ding… Influencer Vs. Creator
I don't know about you, but I feel like mental health in the industry gets spoken about quite often, but then as we move on, the conversations die down, and until something controversial surfaces again, that's it for a while. I myself am guilty of contributing to this, I've written a number of blogs in… Continue reading Things We Can Do To Encourage Mental Health Conversations In PR
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 