Category: Uncategorized

This is not the blog post I thought I'd be sitting down to write this weekend. Having just got back from 3 fantastic days at BrightonSEO (if you follow me on Twitter you *might* just know that!) I have a whole host of things I want to, and will, talk about on this blog. But… Continue reading How The F*ck Am I Up For 2 Awards?!

Marketing is a tricky game, and even the most experienced professionals can make costly mistakes. However, marketing is essential for any business. That's why it's important to understand the standard and lesser-known pitfalls you may encounter. With the right strategies and plenty of caution, you can steer clear of marketing mistakes in 2023. This article… Continue reading Steering Clear of Costly Marketing Mistakes in 2023*

I wrote this blog for Source PR, where it appeared first, but I thought it deserved a place here too... During lockdown 1.0 (which feels exactly 472894790 years ago), I began studying an ‘at-home’ psychology course to better understand the human mind and the way we think, because as communicators this is fundamentally important to… Continue reading Why Aren’t We Loving The John Lewis Christmas Ad?

Do you ever feel as though you can't let something go until you've gotten everything off your chest? That's how I feel about a certain debacle that unfolded a week or so ago whilst I was on holiday. I'm not here to name names, but there was an accusation made via a now-infamous Glassdoor review… Continue reading My Two Cents On ‘That’ Mental Health Conversation

A website will be the backbone of your online business. Without a website, you won’t be able to sell products, attract new customers, and have online brand visibility.  When you have a website, it is important to put your heart and soul into it. It doesn’t matter if you don’t have website experience, as this… Continue reading Ways To Maximize The Success Of Your Website Today*

Are you in charge of promoting your city or location to lure travellers and tourists? Then you know the many benefits tourism offers for any city. It's considered one of the most organic ways to stimulate the city's economy while playing a crucial role in promoting its socioeconomic development. Almost every city has something beautiful… Continue reading Marketing Tips To Attract More Tourists To Your City*

There are few things as brill as the Great British Bake Off. It’s become ingrained in our culture - everyone knows to sit down at 8 pm on Tuesday to watch the latest episode. Amongst the drama and excellent baking, one key thing has stood out this season. Ironically, it has nothing to do with… Continue reading Is It Cake? Sainbury’s Latest Sponsorship*

I have been babbling about pitching for talks and accepting podcast invitations recently, and that's for a good reason. For a long time now, I've spoken about my poor experiences within the digital PR industry, and the messages in my DMs tell me that sadly, I'm not the only one to have felt the way… Continue reading My Top 10 PR Red Flags To Pay Attention To 🚩

You might be surprised to discover that I went to BrightonSEO recently. You might also recognise that to be sarcastic as it was pretty much all I spoke about for at least a week straight. Here I am, over two weeks on, still talking about it. What can I say? I've somewhat famously made the… Continue reading What BrightonSEO Taught Me About MYSELF

Ask a group of marketers or communications professionals about a great tone of voice for business, and you can guarantee that someone reference Monzo, the challenger bank which continually outperforms the huge multi-nationals in terms of engaging customers and it’s wider audience through consistently excellent corporate comms.  The tone of voice is a key element… Continue reading Why Your Business Needs A Strong Tone Of Voice*