Do you ever feel as though you can't let something go until you've gotten everything off your chest? That's how I feel about a certain debacle that unfolded a week or so ago whilst I was on holiday. I'm not here to name names, but there was an accusation made via a now-infamous Glassdoor review… Continue reading My Two Cents On ‘That’ Mental Health Conversation
There are few things as brill as the Great British Bake Off. It’s become ingrained in our culture - everyone knows to sit down at 8 pm on Tuesday to watch the latest episode. Amongst the drama and excellent baking, one key thing has stood out this season. Ironically, it has nothing to do with… Continue reading Is It Cake? Sainbury’s Latest Sponsorship*
I have been babbling about pitching for talks and accepting podcast invitations recently, and that's for a good reason. For a long time now, I've spoken about my poor experiences within the digital PR industry, and the messages in my DMs tell me that sadly, I'm not the only one to have felt the way… Continue reading My Top 10 PR Red Flags To Pay Attention To 🚩
You might be surprised to discover that I went to BrightonSEO recently. You might also recognise that to be sarcastic as it was pretty much all I spoke about for at least a week straight. Here I am, over two weeks on, still talking about it. What can I say? I've somewhat famously made the… Continue reading What BrightonSEO Taught Me About MYSELF
Ask a group of marketers or communications professionals about a great tone of voice for business, and you can guarantee that someone reference Monzo, the challenger bank which continually outperforms the huge multi-nationals in terms of engaging customers and it’s wider audience through consistently excellent corporate comms. The tone of voice is a key element… Continue reading Why Your Business Needs A Strong Tone Of Voice*
Look, I'm going to say what I think a few of us are probably thinking: why do we keep having to deal with so many bloody social media updates? In the same month that we wave goodbye to fleets (which I'm sure nobody will miss, TikTok toys with the ideas of adding stories to its… Continue reading Must Social Media Channels Keep Changing?!
These days, TikTok virality is the dream of most brands and social media managers. Now such a powerful platform, TikTok has come a really long way in the last 3 years or so. It seems like everybody is using it, whether they're content creating or are a silent scroller. Plus, the app is not exclusive… Continue reading The Toxicity Of TikTok Fame
Recently, I noticed a tweet that suggested you were only as good as your last 30 days in PR. Here's why I think - excuse my French - that's total boll*cks. But let's be fair first. I do understand the rationale behind a post like this, there are recurring arguments (especially in digital PR land,… Continue reading Are You Only As Good As Your Last 30 Days In PR?
The question of the week is: Team Cuthbert or Team Colin? And yes, if you've missed the news, that's a genuinely real problem we're faced with. In the 'food fight' of the century, M&S began legal action against Aldi to “protect” their iconic Colin the Caterpillar from its rival chocolate sponge roll, Cuthbert. Apparently there's nothing more… Continue reading The Caterpillars Are In The Ring, But Will Either Win?
A successful marketing campaign can do wonders for your visibility. However, you need to get it right, and it's not always easy to come up with something that stands out, grabs attention, and demonstrates your abilities. In order to make your marketing really stand out, you must carefully consider every component of it. Here are… Continue reading Tips To Make Your Marketing Stand Out *