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Why Your Business Needs A Strong Tone Of Voice*

Ask a group of marketers or communications professionals about a great tone of voice for business, and you can guarantee that someone reference Monzo, the challenger bank which continually outperforms the huge multi-nationals in terms of engaging customers and it’s wider audience through consistently excellent corporate comms.  The tone of voice is a key element… Continue reading Why Your Business Needs A Strong Tone Of Voice*

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The Caterpillars Are In The Ring, But Will Either Win?

The question of the week is: Team Cuthbert or Team Colin? And yes, if you've missed the news, that's a genuinely real problem we're faced with. In the 'food fight' of the century, M&S began legal action against Aldi to “protect” their iconic Colin the Caterpillar from its rival chocolate sponge roll, Cuthbert. Apparently there's nothing more… Continue reading The Caterpillars Are In The Ring, But Will Either Win?

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Tips To Make Your Marketing Stand Out *

A successful marketing campaign can do wonders for your visibility. However, you need to get it right, and it's not always easy to come up with something that stands out, grabs attention, and demonstrates your abilities. In order to make your marketing really stand out, you must carefully consider every component of it. Here are… Continue reading Tips To Make Your Marketing Stand Out *